Automobile Manufacturing
Acura selects MLS shirt for first major sponsorship
Honda-owned luxury car brand Acura this month signed its first major sports sponsorship agreement, securing a three-year shirt deal with Major League Soccer’s Columbus Crew.
Hero backs India’s U17 World Cup
Indian motorcycle manufacturer Hero MotorCorp has agreed a deal to sponsor this year’s Fifa U17 World Cup national team football tournament, which will be staged in India.
Toyota expands US winter sports presence with new deals
Japanese automotive manufacturer Toyota has stepped up its backing of US winter sports by partnering with US Figure Skating and US Speedskating, and extending an existing agreement with USA Hockey.
Kia extends LPGA partnership
Korean automotive manufacturer Kia has renewed its partnership with the Ladies Professional Golf Association.
Toyota unveiled as Golden Knights’ first sponsor
Newly-formed NHL ice hockey franchise the Vegas Golden Knights has signed up Japanese automotive manufacturer Toyota as its first major sponsor.
Supercars Championship partners with Shell, Porsche
Australian motor-racing series the Supercars Championship has agreed sponsorship deals with oil and energy giant Shell and German automotive company Porsche.
Skoda extends partnership with Tour of Britain
Czech automotive manufacturer Skoda has agreed to extend its partnership with the Tour of Britain cycling event.
Chinese Super League club signs title sponsor
Used car trading company Kaixin has signed on as the new main sponsor of Chinese Super League football club Hongyun FC.
Columbus Crew signs record sponsorship deal ahead of new season
Major League Soccer franchise Columbus Crew has agreed a record shirt sponsorship deal with Acura, the luxury vehicle marque of Japanese automotive manufacturer Honda.
Italian rugby signs two deals, expects uplift from shirt rights
The Italian Rugby Federation (FIR) has added carmaker Renault to its sponsorship portfolio and renewed its agreement with the NH Hotels chain as it looks to return its total sponsorship revenue to its 2013 high water mark.
Hyundai signs on as new S.League co-title sponsor
Korean automotive company Hyundai has agreed a deal to become a co-title sponsor of the S.League, the top tier of club football in Singapore.
Audi drives off with naming rights to DC United’s new stadium
German automotive manufacturer Audi has agreed a deal with DC United that grants it naming rights to the Major League Soccer franchise’s future home stadium, which will be called Audi Field.
Land Rover partners with Wasps Netball ahead of debut season
Newly-formed English Superleague netball club Wasps has entered into a partnership with British automotive manufacturer Jaguar Land Rover.
Seat takes to the track with WorldSBK
Spanish automotive manufacturer Seat has agreed a partnership with the Superbike World Championship (WorldSBK) motorcycling series.
Partners sign up for British Superbikes
The British Superbike Championship motorcycling series has renewed an agreement with Rock Oil and struck a new deal with WNT.
Kia motors on with Surrey, Oval sponsorship
The UK division of Korean automotive company Kia has extended its partnership with English County Championship cricket club Surrey, through which it will continue to hold naming rights to the Oval, the team’s home stadium.
Italian Rugby Federation pens Renault deal
French automotive manufacturer Renault has agreed a sponsorship deal with the Italian Rugby Federation (FIR), the country’s national governing body of rugby union.
USA Swimming races ahead with BMW extension
German automotive manufacturer BMW has extended its long-term partnership with the USA Swimming national governing body.