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Kia extends LPGA partnership

Korean automotive manufacturer Kia has renewed its partnership with the Ladies Professional Golf Association.

The new multi-year deal will see Kia continue to serve as the official automotive partner of the LPGA.

Under the agreement, Kia will have a presence at seven LPGA tournaments, including the ANA Inspiration and Women’s PGA Championship major events.

The company will also continue to title sponsor the Kia Classic, the 2017 edition of which takes place from March 23-26 at the Aviara Golf Club in Carlsbad, California.

A fleet of Kia vehicles will transport players around the course at the event, with the winner to be awarded a 2017 model Kia Cadenza.

Kimberley Gardiner, director of marketing communications at Kia Motors America, said: “Both Kia and the LPGA have experienced tremendous growth in visibility and awareness as a result of our partnership, and we are proud to extend the relationship and look forward to several more years of successful collaboration.”

New Zealand’s Lydia Ko (pictured) won last year’s Kia Classic, posting a 19-under-par scorecard.