Automobile Manufacturing
Hyundai adds Marseille to Ligue 1 portfolio
French Ligue 1 football club Olympique de Marseille has entered into a partnership with Korean automotive company Hyundai.
Hyundai teams up with Sundowns
Korean automotive company Hyundai has entered into a partnership with South African Premier Soccer League club Mamelodi Sundowns.
Kia renews NBA partnership
Korean automotive manufacturer Kia has signed a multi-year extension to its partnership with the NBA basketball league.
BMW maintains winter sports backing
German automotive manufacturer BMW has extended its partnership with the Infront Sports & Media agency, through which it will continue to sponsor a host of winter sports properties.
Basketball Bundesliga champion renews with jersey sponsor
German Basketball Bundesliga team Brose Bamberg has extended its jersey sponsorship deal with the Cebi Motors arm of automotive and electrodomestic products supplier Cebi International.
Land Rover steps up backing of equestrian showpiece
The North American division of British multi-purpose vehicle manufacturer Land Rover has extended its partnership with the United States Equestrian Federation and agreed a title sponsorship deal for the Kentucky Three-Day Event.
Pyeongchang 2018 signs latest partner
Machinery industry company DY Corporation has partnered with the 2018 winter Olympic and Paralympic Games, which will take place in Pyeongchang, South Korea.
Liqui Moly steps up winter sports sponsorship
German lubricants manufacturer Liqui Moly has extended its commitment to winter sports by unveiling a raft of sponsorship deals.
Supercars Championship renews with Armor All
Australian motor-racing series the Supercars Championship has extended a long-running partnership with car maintenance company Armor All.
Detroit Pistons sign Jeep partnership ahead of arena move
NBA basketball team the Detroit Pistons has entered into a partnership with automotive manufacturer Jeep.
Lazio renews Renault partnership
Italian Serie A football club Lazio has extended its partnership with French car manufacturer Renault.
Red Bull Racing seals Aston Martin deal amid F1 engine intrigue
Formula One motor racing team Red Bull Racing has today (Monday) confirmed Aston Martin as its title sponsor as part of a wide-ranging agreement with the British sportscar marque.
Red Bull Racing lines up Aston Martin as title sponsor – report
British sportscar marque Aston Martin is set to agree a title sponsorship deal with Formula One motor-racing team Red Bull Racing, according to the Autosport website.
Gloucester extends with main sponsor Mitsubishi
Mitsubishi Motors, the automotive manufacturing arm of Japan’s Mitsubishi Group, has extended its shirt sponsorship deal with English Premiership rugby union club Gloucester.
Napoli extends Opel partnership
German car manufacturer Opel has renewed its partnership with Italian Serie A football club Napoli.
World Surf League extends Jeep partnership
Automotive manufacturer Jeep has signed a long-term extension to its global partnership with the World Surf League.
Nissan extends Champions League partnership
Japanese automotive manufacturer Nissan has renewed its sponsorship of the Uefa Champions League club football competition.
Land Rover adds Bath to rugby portfolio
English Premiership rugby union club Bath has entered into a partnership with British multi-purpose vehicle manufacturer Land Rover.