German Basketball Bundesliga team Brose Bamberg has extended its jersey sponsorship deal with the Cebi Motors arm of automotive and electrodomestic products supplier Cebi International.
The new one-year deal covers the 2017-18 season, and will result in Cebi Motors’ branding appearing on the team’s kit during games in the EuroLeague continental competition.
The company will also benefit from in-arena LED advertising exposure and hospitality packages.
Brose Bamberg coach Andrea Trinchieri will also serve as an ambassador for Cebi Motors as part of the agreement.
Rolf Beyer, Brose Bamberg’s managing director, said: “We have over 250 local and regional sponsors. And we are very grateful to everyone for their commitment.
“However, in order to grow continuously in order to meet the increased requirements and specific targets, we must become active in the national and international sphere. We are very pleased that Cebi Motors will continue as a top international sponsor of our brand.”
Brose Bamberg is the defending Bundesliga champion and has won the league title in seven of the last eight seasons.