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Land Rover adds Bath to rugby portfolio

English Premiership rugby union club Bath has entered into a partnership with British multi-purpose vehicle manufacturer Land Rover.

Land Rover will serve as the official vehicle of Bath Rugby as part of the deal, the length of which was not disclosed.

The deal grants Land Rover exposure on the back of Bath’s playing shirts and shorts. A range of community-focused initiatives will also be launched to promote the partnership.

The deal is a three-way partnership between the club, Land Rover UK and Dick Lovett, a retailer group that will be opening a new Jaguar Land Rover dealership in Melksham in the coming months.

Land Rover also serves as the official vehicle partner of Premiership Rugby and main partner of Bath’s fellow Premiership team, Wasps.