Automobile Manufacturing
Mercedes-Benz to support wheelchair basketball worlds
Car manufacturer Mercedes-Benz has been unveiled as the official partner of the 2018 Wheelchair Basketball World Championship.
Hero on board for Indian Open
Motorcycle manufacturer Hero has renewed a title-sponsorship agreement for the Indian Open golf tournament.
Toyota backs Overwatch League
Japanese automotive manufacturer Toyota has partnered with the Overwatch League esports competition
Irish FA renews Ford partnership
The Football Association of Ireland has extended its partnership with US automotive manufacturer Ford.
Espanyol signs Alfa Romeo partnership
Italian car manufacturer Alfa Romeo has agreed a deal to become the official vehicle of Spanish LaLiga football club RCD Espanyol.
Polish FA renews with car rental firm
The Polish Football Association (PZPN) has opted to extend its partnership with car rental company 99Rent.
England Netball teams up with Mitsubishi Motors
Mitsubishi Motors, the automotive manufacturing arm of Japan’s Mitsubishi Group, has entered into a partnership with England Netball.
Torino teams up with Champion
Lubricants producer Champion has agreed a sponsorship deal with Italian Serie A football club Torino.
Mitsubishi signs up with German Handball Federation
Mitsubishi Motors, the automotive manufacturing arm of Japan’s Mitsubishi Group, has entered into a partnership with the German Handball Federation (DHB).
BMW: Taking an e-mobility lead through motorsports
German luxury car brand BMW has upped its investment in the Formula E motor racing series to promote the BMW i range of hybrid and electric cars and claim a leadership position in the fast-growing e-mobility sector.
BMW pursues e-mobility lead with Formula E double deal
German luxury car brand BMW has signed a multi-year extension to remain Official Vehicle Partner of the Formula E race series as it continues to press its claim as a leader in the electric mobility sector.
Hyundai extends shirt sponsorship deal with Lyon
French Ligue 1 football club Olympique Lyonnais has struck a two-season extension to its shirt sponsorship deal with Korean automotive manufacturer Hyundai.
Land Rover extends backing of Super Rugby’s Brumbies
British multi-purpose vehicle manufacturer Land Rover has renewed its partnership with Australian Super Rugby franchise the Brumbies.
Citroën backs Handball Bundesliga
The German Handball Bundesliga club competition has entered into a partnership with French automotive manufacturer Citroën.
Volkswagen renews as major partner of French Football Federation
German automotive manufacturer Volkswagen has renewed its partnership with the French Football Federation.
Mercedes-Benz signs top-tier partnership with UCI
The Mercedes-Benz Vans division of German automotive manufacturer Mercedes-Benz has agreed a deal to become the main sponsor of the International Cycling Union’s (UCI) mountain bike discipline.
Suzuki extends backing of AFF Football Championship
Japanese automotive and motorcycle manufacturer Suzuki has extended its title sponsorship of the AFF Football Championship, a national team tournament organised by the Asean Football Federation.
Alfa Romeo returns to F1 with Sauber deal
Italian automotive marque Alfa Romeo will return to the Formula One motor-racing championship for the first time in over three decades after agreeing a multi-year partnership with the Sauber team.