Agriculture, Forestry & Fishing

Table Tennis

The International Table Tennis Federation (ITTF) has announced agricultural cooperative ZEN-NOH as the title sponsor of this year’s Team World Cup, which runs from November 6-10 in the Japanese capital o…
Rugby Union

Adam Hewitt Ltd, a company which specialises in the purchase and sale of agricultural machinery, has enhanced its partnership with Worcester Warriors by agreeing to become a kit sponsor of the English…
Multi-sport

Meat & Livestock Australia, the marketing, research and development service company for the country’s cattle and sheep producers, has struck a partnership with the Australian Olympic Committee which a…
Winter Sports

Agricultural products manufacturer Pioneer Hi-Bred has been unveiled as the Title Sponsor of the 2019 World Men’s Curling Championship in Lethbridge, Canada.
Golf

Heavy equipment and lawn care equipment manufacturer John Deere has agreed a deal to support the 2019 edition of golf’s Solheim Cup, the biennial women’s team event contested by the United States and Europe.

Cycling

Women’s WorldTour outfit Boels-Dolmans Cycling Team has extended partnerships with its title sponsors, equipment rental company Boels Rental and Dolmans Landscaping Group.

American Football

The Gasparilla Bowl American football game has signed up Bad Boy Mowers as its title sponsor.
 

Football

English Premier League football club Manchester United has extended its global partnership with Japanese engine manufacturer Yanmar.

Golf

Agricultural, construction, and forestry machine manufacturer John Deere has extended a sponsorship deal with golf’s PGA Tour.

Horse Racing

The Breeders’ Cup has confirmed Calumet Farm as the latest official farm partner of the iconic US horseracing event.

Winter Sports

Agricultural equipment manufacturer and supplier New Holland has reached an agreement to become an official partner of the Canadian Curling Association and its Season of Champions series.

Winter Sports

Japanese agricultural cooperatives federation Zen-Noh has reached a deal to become the title sponsor of the 2015 World Women’s Curling Championship.

Football

Australian dairy producer Pauls has signed a two-year extension to its platinum partnership with A-League football champion Brisbane Roar.

American Football

The Canadian Football League American football competition has announced a three-year partnership with Canada Beef.

American Football

Energy, grains and foods company CHS has entered into a wide-ranging college sports sponsorship programme in association with the Learfield Sports agency.

Rugby Union

Agricultural equipment manufacturer Massey Ferguson has extended its commercial partnership with Australian Super Rugby franchise Melbourne Rebels for another two seasons.

Cycling

French grain producer RAGT Semences has enhanced and extended its partnership with the Tour de France by agreeing to become the new title sponsor of the cycling race’s team classification.

Rugby Union

Agricultural services and diversified foods group AFGRI has agreed a sponsorship deal with South African rugby union club Blue Bulls, which competes in the Super Rugby competition.