The Gasparilla Bowl American football game has signed up Bad Boy Mowers as its title sponsor.
The annual contest in St. Petersburg, Florida, will be called the Bad Boy Mowers Gasparilla Bowl through to the 2019 season.
To mark the sponsorship, the bowl has launched new branding and a new colour scheme.
The 2017 Bad Boy Mowers Gasparilla Bowl game will be played on December 21 at Tropicana Field.