Sports Betting
Premier League clubs aim to ringfence sleeve sponsorships from gambling regulation
English Premier League clubs are likely to make the retention of shirt sleeve sponsorships by gambling companies one of the conditions upon which they will vote for a voluntary ban on front-of-shirt deals…
Marseille renews ParionsSport deal
Olympique de Marseille has signed a renewal to its sponsorship contract with France’s national lottery company Française des Jeux (FDJ) and its gambling platform, ParionsSport.
PSG deal marks latest move in French sport for lottery operator FDJ
Paris Saint-Germain has signed a sponsorship agreement with France’s national lottery company Française des Jeux (FDJ), focused on its gambling platform ParionsSport.
VBet adds Nice to French football club portfolio
Betting operator VBet France has signed a three-season shorts sponsorship agreement with French Ligue 1 outfit OGC Nice until 2025
Manchester City signs regional sponsorship with 8XBet
Premier League champions Manchester City have signed up gambling platform 8XBet as a regional sponsor in Asia
Sportfive brokers shirt deals for Ligue 1 duo Auxerre and Troyes
French football club AJ Auxerre has signed an expanded sponsorship contract with educational support platform Acadomia
Two Circles provides marketing assistance ahead of launch of PTO Tour
The Professional Triathletes Organisation (PTO) has signed up sports marketing and data technology company Two Circles to provide marketing support as it prepares to embark on the first-ever PTO Tour season
Unibet sponsors Ajax as operators take advantage of new market regulations
Kindred Group and its flagship online betting brand Unibet has signed a new sponsorship agreement with Dutch Eredivisie champions AFC Ajax
FC Porto adds front-of-shirt rights to Betano deal
Portuguese football club FC Porto has expanded its association with gambling platform Betano to include its front-of-shirt rights
12Bet replaces Bitci as Wolves sleeve sponsor
English Premier League club Wolverhampton Wanderers has announced online betting company 12Bet as its sleeve sponsor for the 2022-23 season
Everton signs up Stake.com in record main sponsor deal
English Premier League football team Everton has agreed a club record deal for casino and sports betting platform Stake.com to become its new main sponsor
Dundee United signs QuinnCasino as new front-of-shirt sponsor
Scottish football club Dundee United has signed up online gambling platform QuinnCasino as its new front-of-shirt sponsor
AFA announces sponsorship agreement with BetWarrior, ‘strikes deal’ with Yili
The Argentinian Football Association (AFA) has announced a sponsorship agreement with Latin American betting operator BetWarrior and has reportedly struck a separate sponsorship deal with Chinese dairy…
AC Milan secures regional deal with Betsson in Latin America
Italian Serie A champion AC Milan has signed up gambling platform Betsson as a regional sponsor in Latin America
Betano lands naming rights to revamped Romanian Cup
Betting operator Betano has been named as the main sponsor of the Romanian Cup under an agreement with the Romanian Football Federation (FRF)
FIH leverages Sportradar agreement to secure BetCity.NL as first betting sponsor
The International Hockey Federation (FIH) has signed up BetCity.NL as its first-ever sponsor in the gambling category
Belgian sports industry faced with ban on gambling sponsorship
Belgium’s Minister of Justice, Vincent Van Quickenborne, has proposed a ban on all gambling sponsorship and advertising, with the sports industry to be granted a transition period before the rules are e…
FanDuel extends, expands its Yankees agreement
Prominent sportsbook adds betting category to its pact with MLB club