Sports Betting

Football
Sponsorship & Marketing

Argentinian Primera División club Boca Juniors has ended its search for a new main sponsor after agreeing a deal with sports betting and online casino operator Betsson.
Mixed Martial Arts
Sponsorship & Marketing

The Ultimate Fighting Championship has signed up Betclic, the online gambling and sports betting operation, as its 'Official Betting Partner' in France, Poland and Portugal
Football
Sponsorship & Marketing

Aston Villa has signed up gambling platform BK8 as its front-of-shirt sponsor in a three-year deal that will see the brand replace online automotive retailer Cazoo in the role
Football
Sponsorship & Marketing

Premier League club Chelsea is in discussions with Stake.com about a controversial front-of-shirt sponsorship deal after an agreement with a company from the crypto sector fell through at the last minute, SportBusiness can exclusively reveal.
Football
Sponsorship & Marketing

Sky Bet, the UK sports betting and gaming company, has renewed its title partnership of the English Football League (EFL) for five more years, in what has been described as a record sponsorship deal for…
Football
Sponsorship & Marketing

Fun88 is to retain a commercial association with Newcastle United as its official Asian betting partner, with the Premier League club preparing to unveil a new lucrative front-of-shirt sponsor
Multiple Sports
Sponsorship & Marketing

France’s gambling regulator, L’Autorité Nationale des Jeux (ANJ), has issued guidelines on betting sponsorships in the country amid a 20-per-cent rise in the value of the industry this year.
Football
Sponsorship & Marketing

The Central Asian Football Association (CAFA) has signed up gambling platform 1XBet in an agreement that includes sponsorship rights to the inaugural CAFA Nations Cup
Football
Sponsorship & Marketing

Eredivisie club Vitesse Arnhem has agreed a new shirt sponsorship deal with BetCity, despite an impending online gambling sponsorship ban being introduced by the Dutch government
Basketball
Sponsorship & Marketing

The Canadian Elite Basketball League (CEBL) has announced a sponsorship deal with gambling company BetVictor for the upcoming 2023 season
Cricket
Sponsorship & Marketing

Online gambling company Dafabet has acquired naming rights to St George’s Park Stadium, one of South Africa’s international cricket grounds.
Cycling
Data

Fitness tracking technology provider Whoop has agreed a partnership with the UCI Mountain Bike World Series
Multiple Sports
Events

Endeavor, owner of the IMG and WME agencies, is to pay a quarterly dividend for the first time, beginning later this year, following a strong start to 2023 for the sports and entertainment giant
Multiple Sports
Finance & Law

Bet365, the online sports betting firm, has been ordered to pay millions of Danish Krone in compensation to some of the country's leading athletes for using their names and images on social media without…
Volleyball
Media

Indian digital platform FanCode has secured a two-year exclusive media rights deal with Volleyball World, the commercial entity created by the International Volleyball Federation (FIVB) and private equity…
Motorsport
Sponsorship & Marketing

North American fantasy sports operator PrizePicks has landed its first sponsorship deal with a major US sports competition, signing a multi-year agreement with NASCAR to become its official fantasy sports…
Multiple Sports
Governance

Top American sports leagues and broadcasters NBCUniversal and Fox have formed an alliance to promote responsible approaches toward sports betting advertising
Multiple Sports
Data

The Dentsu Sports International agency has announced the launch of Dentsu Sports Analytics, a new division that will be led by Glenn Lovett as global managing director