Sports Betting

American Football
Sponsorship & Marketing

The National Football League has continued its embrace of legalized sports betting by allowing sponsorships from sportsbook operators from the 2020 season
Football
Sponsorship & Marketing

After months of speculation, Major League Soccer team DC United has confirmed a strategic partnership with leading casino operator Caesars Entertainment
American Football
Sponsorship & Marketing

The rebooted XFL has named The Action Network as its latest sports betting partner
Basketball
Sponsorship & Marketing

Daily fantasy sports operator and gaming company DraftKings has announced multi-year partnerships with the National Basketball Association's Boston Celtics, Philadelphia 76ers, and Indiana Pacers
Motorsport
Sponsorship & Marketing

US stock car racing series Nascar has signed casino operator Penn National Gaming as its first authorized sports betting partner as part of a multi-faceted, multi-year deal
Football
Finance & Money

The Football Association of Ireland has ended a sponsorship deal with Kenyan bookmaker SportPesa as part of a government-backed rescue agreement for the embattled governing body
Rugby League
Sponsorship & Marketing

Toronto Wolfpack superstar Sonny Bill Williams has been allowed to cover up the logo of Super League sponsor Betfred on his Toronto Wolfpack jersey for religious reasons.
American Football
Sponsorship & Marketing

Leading US casino operator MGM Resorts International has announced a multi-faceted partnership with the Las Vegas Raiders, becoming an official gaming partner of the National Football League team
Basketball
Sponsorship & Marketing

Digital media company theScore has been appointed an authorized sports betting operator of the National Basketball Association in a multi-year partnership.
Lacrosse
Sponsorship & Marketing

The National Lacrosse League has signed the first gaming partnership for lacrosse in the United States after announcing a deal with Roar Digital, the joint venture between MGM Resorts and GVC Holdings.
Horse Racing
Sponsorship & Marketing

Online sports betting operator MansionBet has agreed a sponsorship deal with Horse Racing Ireland as it seeks to build on its entry into the Irish market
American Football
Sponsorship & Marketing

The National Football League's Philadelphia Eagles have signed a marketing deal with local gaming operator Harrah’s Philadelphia Casino and Racetrack.
Ice Hockey
Sponsorship & Marketing

The Buffalo Sabres have announced a partnership with Seneca Resorts & Casinos, which will become the exclusive sportsbook partner of the National Hockey League team
Basketball
Sponsorship & Marketing

The National Basketball Association's Philadelphia 76ers have announced a partnership with Fox Bet, the sports betting brand created by Fox Sports and The Stars Group
Basketball
Sponsorship & Marketing

Australian gambling and entertainment group Tabcorp has signed a multi-year agreement with the National Basketball Association to show the NBA TV channel in more than 4,400 retail and entertainment venues…
Football
Marketing

Asian sports betting company Yabo Sports has appointed Steven Gerrard, the manager of Scottish football team Glasgow Rangers and former Liverpool FC player, as a brand ambassador
Ice Hockey
Sponsorship & Marketing

The National Hockey League's New Jersey Devils have signed a "significant" multi-year sponsorship deal with sports betting platform Unibet