Sports Betting
A-Leagues wagering sponsorship with Neds overrides clubs’ anti-gambling stance
Australian Professional Leagues (APL), the organising body for the men’s and women's A-Leagues in Australia, has named betting operator Neds as its wagering sponsor in a two-year deal.
Everton signs latest regional betting deal with i8.Bet
English Premier League club Everton has added to its regional betting sponsorship profile by signing betting operator i8.Bet as its exclusive betting partner in Asia
AS Monaco launches Socios fan token, adds Premier Bet as new sponsor
French Ligue 1 football club AS Monaco has launched its $ASM fan tokens on fan engagement and rewards app Socios.com, while it has agreed a new sponsorship deal with iGaming brand Premier Bet
Genius Sports expands FanDuel pact to include NFL content
Sports data company completes set of pacts with first-tier NFL sportsbook partners
NBA gains equity in Sportradar as part of expanded new deal
Global sports data company also reports sharply improved quarterly earnings
Endeavor revises revenue, Ebitda guidance after strong Q3
Endeavor, owner of the IMG agency and the Ultimate Fighting Championship, has reported a 61-per-cent increase in third-quarter revenues, including jumps at its two biggest operating segments as the sports…
Tottenham secure extension to regional deal with Fun88
English Premier League club Tottenham Hotspur has signed an extension to its regional sponsorship with gambling platform Fun88
Lokomotiv Moscow secures long-term Fonbet shirt sponsorship
Russian football club Lokomotiv Moscow has signed up gambling platform Fonbet as its shirt sponsor.
The deal will run for five years and also grants the brand visibility at the club’s stadium.
Croatian FA adds betting company to sponsorship roster
The Croatian Football Association (HNS) has agreed a multi-year sponsorship deal with domestic sports betting company Prva Sportska Kladionica
NBA expands its betting pacts with DraftKings, FanDuel
Pair of US-based gaming companies takes on additional status, elevated designations with the league
Inter Milan signs trio of deals including two regional gambling sponsorships
Italian football club Inter Milan has signed up wine brand Santa Margherita to its sponsorship portfolio, building on a previous association between the two organisations
Socios-Lakers and Betway-Mavericks deals add to respective NBA portfolios
The National Basketball Association’s Los Angeles Lakers have become the latest NBA franchise to sign blockchain provider Socios.com as a sponsor.
Real Madrid adapts Codere deal to new gambling advertising regulations
Real Madrid has signed an extension to its sponsorship contract with Spanish gambling platform Codere
AS Monaco signs Liga Stavok as regional gambling sponsor
French Ligue 1 club AS Monaco has signed up Russian gambling brand Liga Stavok as a regional sponsor
Capitals, Caesars unveil first-ever NHL jersey sponsorship deal
The Washington Capitals have become the first National Hockey League team to announce a jersey sponsorship deal, striking a multiyear partnership with leading US casino operator Caesars Entertainment
BK8 claims female first by teaming up with England football legend Smith
Online betting operator BK8 has announced England and Arsenal football legend Kelly Smith as its first-ever female brand ambassador
Atlético regional deal offers Betway route back to LaLiga market
Spanish club Atlético de Madrid has signed up gambling platform Betway as a sponsor in a two-year deal, covering all international territories excluding Spain and Asia.
NFL finalizes agreements with four approved US sportsbooks
Operators gain rights to purchase in-game commercial inventory