Media
FA’s new commercial and marketing director is Pepsi’s Swarbrick
England’s Football Association has named Kathryn Swarbrick as its new commercial and marketing director.
Rakuten Viber backs e-Ligue 1, LFP highlights 3.5m social media following
Messaging service Rakuten Viber has signed a three-year deal with e-Ligue 1, the esports offshoot of the Ligue de Football Professionnel (LFP), the French football league
Protocol to market International Floorball Federation rights
The International Floorball Federation has appointed Protocol Sports Marketing as its exclusive worldwide media-rights distributor and sponsorship agency
UFC extends with long-running PPV partner Joe Hand Promotions
The Ultimate Fighting Championship (UFC) mixed martial arts organisation has signed a multi-year extension to its pay-per-view distribution agreement with Joe Hand Promotions
NBA India Games tips off today, adds JBL as sponsor
The 2019 NBA India Games, the American basketball league's biggest-ever marketing push in India, starts today at the Dome @ NSCI, SVP Stadium in Mumbai.
Olympic Channel details plans for Lausanne’s Youth Olympics
The Olympic Channel, the International Olympic Committee’s OTT platform, has said it will provide 300 hours of coverage of the 2020 winter Youth Olympic Games, which takes place in Lausanne, Switzerland f…
Alibaba and Intel outline Tokyo 2020 technology projects
Technology firms Alibaba Cloud and Intel have unveiled plans for joint work on broadcast-related technology at the Tokyo 2020 Olympic Games
Infront retains IIHF business in deal worth over CHF500m
The Infront agency has signed a 10-year extension to its media and sponsorship rights sales agreement with the International Ice Hockey Federation
Protocol Sports Marketing teams up with Pro Footvolley Tour
Protocol Sports Marketing has been appointed to distribute the international media rights of the Pro Footvolley Tour for its 2019 and 2020 seasons
Endeavor IPO expected to raise over $600m as share price named
Endeavor, the talent agency and sports and entertainment group that owns talent management company IMG, expects to issue 19.4 million shares at a price of between $30 (€27.0