Industry Moves
Ricardo Fort leaves Coca-Cola to launch own consultancy
Brazilian sports marketer Ricardo Fort has quit his role as the head of global sponsorship at The Coca-Cola Company to set up his own consultancy, Sport by Fort
Sponsorship, perimeter advertising agency launched by ex-Sportseen LLP director
A new sports marketing agency, Global Sports Media, has been launched in London by former Sportseen LLP sales director Robert Dyan
Round-Up: Wanda delists, Tebas says Infantino supports Euro Super League, ISL financial concerns, and more
Wanda Sports delisted from the Nasdaq stock exchange on Friday - Caixin Global (subscription required)
Swiss Ice Hockey recruits sponsorship director from main partner Zurich
The Swiss Ice Hockey Federation has recruited Urs Schwegler from Zurich Insurance, a major sponsor of the federation, as its new director of sponsorship and marketing
Sevilla sponsorship head Higham on the move
Michael Higham, head of sponsorship at LaLiga side Sevilla, is to leave his role at the end of this month
Round-Up: Impey to leave NZR, ‘no plan B’ for Tokyo, India tour beats Fox records, and more
New Zealand Rugby chairman Brent Impey said he will leave his role "in the coming months"
Schalke’s long-serving merchandising chief heads for exit
Mirko Hellweg has become the second long-serving commercial executive to be leaving Schalke 04, bringing down the curtain on just under two decades at the Bundesliga club
Former Synergy trio launch ‘The Space Between’ agency
A new London-based sports and entertainment marketing agency called ‘The Space Between’ has been launched by former leading figures at two well-known sponsorship agencies.
DreamHack Sports Games recruits Steedman as chief commercial officer
DreamHack Sports Games, the company that creates esports leagues and tournaments for traditional sports leagues and properties, has recruited Scott Steedman as its chief commercial officer
Sponsorship expert Cornish joins KORE Software as commercial director, EMEA
Sponsorship research professional Mark Cornish has been named as the new commercial director, EMEA, for the customer relationship management software provider KORE Software
Marano to target €500m in sponsorships as Milan-Cortina 2026 commercial head
Italian television executive Antonio Marano has been named as the new commercial director of the Milan-Cortina Foundation 2026, the organising committee for the Italian Winter Olympic and Paralympic Games
Sangster joins Logan’s sponsorship consultancy after leaving IMG
Georgie Sangster has taken up a role as account director at Logan Sports Marketing, the sponsorship consultancy set up by former Scotland rugby union star Kenny Logan, after leaving the IMG agency
KIN Partners promotes O’Sullivan to business strategy director
London-based sport and entertainment agency KIN Partners has promoted Tess O’Sullivan, its head of commercial partnerships, to the newly-created role of business strategy director.
St. Pauli commercial head Schlünz leaves after “difference of ideas”
Dirk Schlünz, the head of the commercial division at FC St. Pauli, has left his position after the mutually agreed termination of his contract was announced by the second-tier 2. Bundesliga club.
Ascot head of broadcast and digital Evans on the move
Miles Evans, head of broadcast, digital and content at Ascot Racecourse, has left the famous UK horse racing venue and rights-holder
Cricket Australia in the market for commercial head
Cricket Australia, governing body for the sport in the country, is looking to recruit a head of commercial in the new year
Endeavor invests in Duffy’s BDA basketball agency
Endeavor, the sports and entertainment group that owns sports marketing agency IMG, has invested in basketball-focused representation agency BDA Sports Management
Hogben appointed LimeLight Sports MD in management reshuffle
James Hogben has been promoted to managing director of the LimeLight Sports agency, which works with brands in the mass participation sector