Events

Esports
Events

The Global Esports Federation has appointed the IMG sports and entertainment agency as a commercial consultant ahead of the Commonwealth Esports Championships in Birmingham later this year
Cricket
Events

The Pakistan Cricket Board has invited expressions of interest for various sponsorship and broadcast rights packages after outlining the details of its new franchise competition for 15-to-19-year-olds
Golf
Events

The Saudi-backed LIV Golf Investments has announced a partnership with hospitality provider QuintEvents for all ticketing and hospitality efforts starting for its scheduled inaugural eight-event LIV Golf …
Multi-sport
Events

Event planning software company OnePlan has agreed an official supporter deal with the organising committee for the Paris 2024 Olympic and Paralympic Games
Esports
Events

EA Sports has appointed ONE Esports, the esports division of Asian mixed martial arts promotion ONE Championship, to organise its 2022 EA Sports Champions Cup (EACC) events that begin next month
Esports
Events

LaLiga is to stage an esports tournament in India next month, the Spanish football league has announced. The eLaLiga Trophy will be held virtually across India from April 9 to 26
Multi-sport
Events

The Birmingham 2022 Commonwealth Games is “likely to exceed” its ticketing revenue target but will fall short of its top-tier sponsorship goal, the chief executive of the organising committee has said.
Cricket
Events

The Board of Control for Cricket in India has unveiled two more tournament sponsorship agreements ahead of the opening match from the latest edition of the Indian Premier League in Mumbai tomorrow (Saturday)
Motorsport
Events

The Malaysian Grand Prix at the Sepang International Circuit will remain on the MotoGP calendar until at least 2024 after the venue struck a renewal of its long-running relationship with the series' organiser…
Motorsport
Events

The Saudi Arabian Grand Prix is set to remain in Jeddah for four more seasons while a new circuit is constructed in Qiddiya, the Saudi Automobile and Motorcycle Federation has said
Football
Events

The IMG agency has signed a long-term commercial agreement with the Arab Gulf Cup Football Federation (AGCFF) covering the next six editions of the national team tournament
Cricket
Events

The Pakistan Cricket Board has commissioned market research company YouGov to estimate the value of naming rights for its major stadiums as it looks to increase its revenue streams
Basketball
Events

The National Basketball Association is to stage two preseason games in Japan later this year
Cycling
Events

Global online fitness platform Zwift has stepped up its backing of women’s cycling by agreeing to become the presenting partner of Paris-Roubaix Femmes, the fledgling women’s edition of the iconic one…
Golf
Events

The Asian Tour and Ladies European Tour have jointly announced the creation of two mixed-gender tournaments as part of a new co-sanctioned series that will launch next month
Rugby League
Events

The IMG agency is set to be named as the strategic partner for the new commercial joint venture set up by the Rugby Football League and Super League (Europe)
Basketball
Events

Euroleague Basketball has frozen its marketing partnership with Russian state-owned banking group VTB, along with suspending the participation of Russian teams in its competitions
Motorsport
Events

Formula 1 team Haas has taken the decision to drop the branding of its title sponsor Uralkali for the final day of pre-season testing in response to Russia's invasion of Ukraine