Events
MLB debuts Ohtani-focused marketing spot
Two-way Japanese superstar to be key focus of MLB's All-Star Game
WRC Promoter to succeed Eurosport Events as European Rally Championship promoter
WRC Promoter, the commercial arm of the FIA World Rally Championship, has been awarded the commercial rights to promote the FIA European Rally Championship as part of a multi-year agreement that begins…
Second-tier Swiss League hands commercial role to agency
Swiss League SA, the new limited company that represents the rights to Swiss ice hockey’s revamped second tier, is to work with Tit-Pit, the Swiss sports events and sponsorship agency, on the commercialisation o…
Uefa cites ‘local legislation’ for blocking of Euro 2020 sponsors’ rainbow colours
Uefa prevented sponsors using the rainbow LGBTQ colours at the two Euro 2020 quarter-final matches in Azerbaijan and Russia due to “local legislation”, according to European football’s governing body.
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Manscaped teams up with PDC’s World Matchplay
Men’s grooming and hygiene brand Manscaped has agreed a deal with the Professional Darts Corporation to sponsor the 2021 World Matchplay championship.
ICC forges Shyam Steel deal for WTC final, streaming on ICC.tv in selected markets
Indian steel products manufacturer Shyam Steel has agreed a deal to become an official partner of cricket’s forthcoming inaugural World Test Championship final.
Tokyo 2020 president insists sponsors are committed despite delay request claims
Seiko Hashimoto, president of the Tokyo 2020 organising committee, has said that sponsors continue to support the hosting of the Games, despite reports that some Japanese backers have privately called…
AFF considers centralised venue for Suzuki Cup
The Asean Football Federation is considering playing this year's Suzuki Cup at a centralised venue, instead of the usual series of home and away matches, due to the pandemic
Mickelson set for further commercial boost after golf major win
Popular figure becomes oldest men's golfer ever to win a major tournament
Indian Wells Masters to return to ATP, WTA calendars, LTA unveils sponsorship
The Indian Wells Masters tennis tournament, one of the leading events on the ATP and WTA Tours, will return in October after more than two years
Signs of F1 recovery as Q1 revenues hit $180m, operating loss cut
Formula 1 has shown signs of emerging from the Covid-19 crisis after reporting revenues of $180m (€148.4
Serie A excludes lower league teams in Coppa Italia revamp, signs Crypto.com deal
Lega Pro, organising body of Italian football's third-tier Serie C, has said it will take “every initiative to protect the rights of its teams” after plans were revealed to exclude third- and fourth-tier foo…
Suzuka extends F1 deal, Honda to sponsor 2021 Japanese GP
Formula 1 is set to continue racing at Suzuka Circuit until at least the 2024 season, after a three-year contract extension was struck for the Japanese Grand Prix
Cisco signs as domestic sponsor of Paris 2024 in expanded role
The Paris 2024 organising committee for the Olympic and Paralympic Games has signed technology company Cisco as a second-tier domestic sponsor to provide secure connectivity infrastructure
SailGP keeps its fizz with exclusive champagne deal
International sailing championship SailGP has agreed a deal with Champagne Barons de Rothschild to supply its Season 2 events
Round-Up: AFC to launch women’s Champions League, Vivo signs Kohli, LG Uplus to show KLPGA coverage, and more
The Asian Football Confederation will launch a women's Champions League competition in 2023 - AFP
Round-Up: Beijing 2022 test event, Football Australia to launch media rights tender, Sun Yang hearing date set, and more
A Beijing 2022 Winter Olympics test event trialled having media conduct interviews with athletes in a 'mixed zone' in which they were in separate rooms and connected via video link - China News
Round-Up: Women’s World Cup host cities revealed, KBO allows fans in stadiums, WTA encourages vaccinations, and more
Fifa announced the nine host cities for the 2023 Women's World Cup in Australia and New Zealand. Eden Park in Auckland will host the opening game and Sydney's Stadium Australia will host the final