Business
Wimbledon extends Keith Prowse hospitality deal until 2026
The All England Lawn Tennis and Croquet Club (AELTC), organiser of the Wimbledon Championships, has extended its deal with Keith Prowse to be its official hospitality provider
Liverpool clarifies kit deal and launches online store in Japan
English Premier League club Liverpool has confirmed a two-month extension of its kit supply deal with New Balance to cover the extended 2019-20 season
LaLiga aligns with Mediapro and Super Sports Media in Chinese commercial JV
LaLiga, the organising body of the top two divisions of Spanish club football, has formed a joint venture with Spanish rights and production agency Mediapro and Super Sports Media, a subsidiary of Chinese…
Adidas receives €3bn government-backed loan
Adidas has received approval from the German government for the participation of state-owned development bank KfW in a syndicated loan facility worth €3bn ($3.2
Topps expands trading card line with artist collaborations
"Project 2020" will see classic baseball cards reinterpreted by a broad mix of modern artists
Los Angeles Rams unveil new logo, color scheme ahead of SoFi Stadium move
The National Football League's Los Angeles Rams have unveiled a new brand identity, which is timed to coincide with the team's scheduled move to the $5bn SoFi Stadium for the start of the 2020 season
Tampa Bay Buccaneers enjoy merchandise sales spike following Brady’s arrival
The National Football League's Tampa Bay Buccaneers have enjoyed an immediate merchandise sales spike following the arrival of legendary quarterback Tom Brady
Premier Lacrosse League strikes wide-ranging Ticketmaster partnership
Deal with upstart lacrosse property to include both ticketing and marketing elements
Brewers strike revised extension with Molson Coors
With ballpark naming rights ending, brewing giant to gain several other entitlements
EXCLUSIVE: ITTF to adopt hybrid in-house and agency rights model
The International Table Tennis Federation has decided against awarding its commercial rights wholesale to an agency in its next cycle, and will instead use a combination of in-house expertise and agency…
Diamondbacks strike broad-based deal with Banner Health
Multiyear agreement includes renaming of team training facilities
XFL boosts sponsorship sales strategy
The XFL has teamed up with Navigate Research and Connect Partnership Group to launch a comprehensive corporate partnership strategy for the spring season American football league in its push towards landing …
Mets rename Spring Training facility to Clover Park
Name shift follows Fiserv takeover of First Data. Mets to rename facility address in honor of Hall of Famer Mike Piazza
Bruin Sports Capital acquires majority interest in Two Circles
Deal values Two Circles at $42m, extends deep tie between Bruin Sports Capital and WPP
Texas returns to CLC in $96m licensing deal
Reunion comes after university went in-house for licensing
Inaugural NBA Store opens in Mexico
Ahead of this week's NBA Mexico City Games 2019, the National Basketball Association has announced the opening of the inaugural NBA Store in Mexico
MLB, MLBPA sign multiyear video game extension with Sony
New term calls for first-ever expansion of MLB simulation game title to non-PlayStation platforms
Rawlings adds official glove rights to MLB relationship
Rawlings to share official glove rights with Wilson next year, take status exclusively in 2021