World Athletics has announced a new global sponsorship deal with UK management consulting firm Deloitte on the eve of the 2023 world championships in Budapest.
World Athletics has signed manufacturing company NTN as another main sponsor from the Japanese market
Not-for-profit healthcare organisation PeaceHealth has agreed a deal to sponsor the 2022 edition of the World Athletics Championships in the US city of Eugene, Oregon
Consumer goods giant Unilever has launched a campaign to support Olympic champion middle-distance runner Caster Semenya in her latest effort to overturn a controversial ruling by World Athletics.
Insurance company Allianz has committed to a four-year title sponsorship of the Memorial Van Damme track and field event in Belgium, from 2021 to 2024
World Athletics registered a loss of $17.42m (€14.71m/£13.58m) in 2019, further eating into its cash reserves in the year before the Covid-19 pandemic struck the sports industry.
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World Athletics said Olympic qualification for marathon and race walk events will restart from September 1, three months earlier than previously announced - Reuters/CNA
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World Athletics has halted the process allowing Russian track and field athletes to compete internationally as neutral athletes after Russian Athletics missed a deadline to pay a $6
World Athletics has stated it ambition to double its number of commercial partners, align its hosting protocols with the needs of cities and broaden the mass participation components of its business in…
World Athletics has signed a four-year agreement with Pinsent Masons that affords the London-based international law firm the role of athletics’ first official supplier of legal services.