Williams F1

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Unilever-owned personal care brand Rexona is paying a premium from 2015 to 2016 to partner the Williams Martini Racing Formula One team.

Dutch recruitment company Randstad has renewed its deal with the Williams Martini Racing Formula One team because the team provides an efficient global marketing platform.

Dermot Boden, chief brand officer of financial services company Citigroup, said the brand's sponsorships of the US Olympic and paralympic teams were highly valuable in rebuilding its reputation after the financial crisis.

The Bacardi drinks group is switching the emphasis of its marketing strategy from above-the-line advertising to sponsorship and experiential-based marketing in a move led by the return of Martini Racing to Formula One motorsport as title sponsor of the Williams F1 team.

This month’s issue of Sports Sponsorship Insider leads with a motorsports story of wider general interest – the return of Martini Racing to Formula One as title sponsor of the Williams F1 team.

UK-based Formula One team Williams posted a loss in the first six months of 2019 – with a fall in sponsorship earnings contributing to the negative interim results.

Formula One team ROKiT Williams Racing has signed Tata Communications as its Official Digital Transformation Partner

Formula One motor-racing team Williams has today (Monday) unveiled telco ROKiT as its new title sponsor

The Williams Formula One racing team has signed a new partnership agreement with Poland-based oil refiner and petrol retailer PKN ORLEN

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PETRÓLEOS DE VENEZUELA, S.