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Wihuri extends Williams link

Formula One motor-racing world championship team Williams has renewed a partnership with Finnish conglomerate Wihuri.

The extension will run until the end of the 2016 campaign.

The Wihuri logo will feature on the front wing endplate of the upcoming Williams Mercedes FW38 car. The Wihuri logo will also feature on the drivers’ helmets and overalls, as well as team clothing.

The deal strengthens Williams’ links with Finland with one of its drivers, Valtteri Bottas, being from the country.

Wihuri, which operates in various sectors including packaging products, daily goods wholesale operations, technical trade investment products and aviation, first became a partner of Williams in 2012.

“Wihuri has deep historical roots in motorsport and this knowledge and passion allows us to create exciting marketing campaigns together,” Williams’ deputy team principal and commercial director Claire Williams said. “With their countryman Valtteri Bottas behind the wheel of the FW38, we look forward to celebrating more success together.”