Welsh Rugby Union (WRU)
All Blacks dwarf rival unions in sponsorship income ahead of 2023 Rugby World Cup
New Zealand Rugby is streets ahead of every other national union in its ability to generate sponsorship revenue, earning almost three times as much from its front-of-shirt deal as its next nearest rival.
Vodafone pays reduced rate with WRU to expand UK rugby presence
The Welsh Rugby Union (WRU) has expanded its relationship with telecoms giant Vodafone to include men’s front-of-shirt sponsorship rights, albeit at a reduced rate compared to its previous deal.
Go.Compare becomes first WRU back-of-shirt sponsor
The Welsh Rugby Union (WRU) has unveiled Go.Compare as the governing body's first back-of-shirt sponsor in a multi-year, seven-figure deal
Vodafone doubles up Six Nations exposure with Wales shirt deal
Vodafone has secured the front-of-shirt and back-of-short sponsorship rights to the Welsh men’s national rugby union team to add to its existing investment in the top tier of the sport through a shirt d…
Sponsors call out ‘extremely concerning’ WRU bullying allegations
Welsh Rugby Union (WRU) top-tier sponsors Principality, Admiral and Vodafone have publicly called out allegations of bullying and discrimination within the governing body and demanded that immediate action…
WRU lands Vodafone as principal sponsor of women’s team
The Welsh Rugby Union has signed a sponsorship deal with UK telecoms company Vodafone, with the wide-ranging agreement to focus on growing the game for women and girls
Data Snapshot: Six Nations Rugby 2021-22
The 2021-22 European rugby season included the inaugural ‘Autumn Nations Series’ and saw fans welcomed back to Six Nations stadia.
Admiral takes new assets to target rugby communities in Welsh Rugby Union renewal
The Welsh Rugby Union’s renewal with long-term insurance partner Admiral came to fruition after a long negotiation amid the height of the Covid-19 pandemic in the UK.
WRU’s latest Admiral renewal includes national leagues’ title deal
The Welsh Rugby Union has signed a renewal to its sponsorship contract with Admiral which expands the association to include title sponsorship of Wales’ national rugby union leagues.
Cazoo takes WRU front-of-shirt rights in latest sponsorship move
The Welsh Rugby Union has signed up online automotive retailer Cazoo as its new front-of-shirt sponsor
Data Snapshot: Six Nations Rugby 2020-21
A year like no other saw the 2020 Six Nations paused in March and not resumed until the start of the 2020-21 season in October.
Six Nations recruits WRU’s Maxwell as commercial chief, Beattie named CMO
Six Nations Rugby has named the Welsh Rugby Union’s Craig Maxwell as its chief commercial officer in a role that will begin at the start of next year.
Macron replaces Under Armour as Wales kit supplier in long-term deal
Italian sportswear brand Macron has become the new kit supplier of the Welsh Rugby Union in a seven-year agreement
A Winning Team That Works – Isuzu & the WRU
Through the 2018-19 rugby season, the Welsh Rugby Union’s principal partner ran a program to drive brand awareness and boost consideration of the D-Max vehicle.
Care for Every Position You Play – Dove Men+Care & England Rugby/Scottish Rugby/Welsh Rugby Union/Irish Rugby Union
Dove Men+Care used its rights in deals with the British and Irish rugby unions to create a combined campaign that ran from the 2019 Rugby World Cup to the 2020 Six Nations.
Data Snapshot: Six Nations Rugby 2019-20
In 2019-20, SportBusiness Sponsorship estimates that brands are spending about €129.3m ($142.5m) across the Six Nations and its constituent national rugby unions, in 131 deals.
WRU signs Indigo as partner of revamped Premiership
Indigo Group, a company specialising in contracting, outsourced payroll and the umbrella industry, has agreed a deal to become the new title sponsor of domestic rugby union club competition the Premiership
Under Armour to quit Welsh rugby deal after 2020
Sports apparel brand Under Armour is to terminate its kit deal with the Welsh Rugby Union at the end of 2020, with four years left on the contract, according to UK press reports