United States Olympic Committee (USOC)
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USOC renews with Kellogg Company
Multinational food manufacturing firm Kellogg Company has opted to extend its sponsorship deal with the United States Olympic Committee (USOC).
North American NOCs make most from Olympic brand
Liberty Mutual refocuses USOC deal on sales
US-based life insurance brand Liberty Mutual has renewed its partnership with the United States Olympic Committee for the 2017 to 2020 Olympic cycle, despite disappointing sales results from its last campaign.
Deloitte renews USOC sponsorship deal
Professional and financial services company Deloitte has renewed a sponsorship deal with the US Olympic Committee.
USOC recruits new sponsor
The United States Olympic Committee has agreed a partnership with Accounting Principals, which specialises in the recruitment and placement of accounting and finance professionals.
Airweave beds down with USOC for Road to Rio
Bedding manufacturer Airweave has agreed to become an associate sponsor of the US Olympic Committee’s Road to Rio Tour.
USOC seals Dick’s Sporting Goods sponsorship
The US Olympic Committee (USOC) has struck a sponsorship deal with Dick’s Sporting Goods.
Nike extends US Olympic Committee partnership until 2020
Sportswear company Nike has extended its sponsorship of the United States Olympic Committee (Usoc) through to 2020.
USOC scoops Chobani extension
The United States Olympic Committee has announced an extension to its partnership with yoghurt brand Chobani.
US Olympic Committee gets comfortable with Airweave
Japanese premium bedding topper firm Airweave has agreed a sponsorship deal with the US Olympic Committee ahead of the 2014 winter Olympic Games in Sochi, Russia.
USOC takes a walk down Sesame Street
The United States Olympic Committee has announced a partnership with Sesame Workshop – the non-profit educational organisation behind long-running children’s television programme Sesame Street.
Usoc to renew 85 per cent of 2009-12 sponsors
USOC gains from NBC partnership
CItI Group has become the second financial services company to sign-up for a combined sponsorship and media buy with the US Olympic Committee (USOC) and NBC, the Olympic broadcaster of London 2012 in the United States.