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USOC renews with Kellogg Company

Multinational food manufacturing firm Kellogg Company has opted to extend its sponsorship deal with the United States Olympic Committee (USOC).

The renewed agreement will run through to the 2020 summer Olympic Games in Tokyo, Japan, and also cover the 2018 winter Games in PyeongChang, Korea.

Kellogg will continue to support the USOC and Team USA, with its sponsorship category covering both hot and cold cereal and granola, wholesome portable breakfasts, and frozen breakfasts.

Confirmation of the renewal comes after the US finished first in the medal table at this summer’s Games in Rio de Janeiro, Brazil. Team USA won a total of 121 medals, 46 of which were gold.