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North American NOCs make most from Olympic brand
Liberty Mutual Insurance: Big five provider builds brand with Olympic sports
US insurance brand Liberty Mutual Insurance Group is a top-tier sponsor of the United States Olympic Committee (USOC) and a partner of several national governing bodies in the US.
Deutsche Telekom: Emphasis on brand image and showcasing services
German telecommunications company Deutsche Telekom and its mobile network brand T-Mobile is using sponsorship to improve its market share in key markets and to boost brand awareness and sales
Formula E closing the gap on Formula 1 as a sponsorship proposition
When season six of the Formula E Championship gets under way in Saudi Arabia on November 22, there will be a brief overlap with the 2019 Formula One Championship, which ends in Dubai on December 1
FA rolls Wembley and St George’s Park assets into BT deal, still falls short on price
England’s Football Association has rolled the assets from three separate deals into its new deal with UK telco BT, which was agreed in June.
Vestas pays premium for Formula E entry with Mercedes-Benz EQ
Danish wind turbine company Vestas signed as a Principal Partner of the Mercedes-Benz EQ Formula E Team, having turned down the title position at Porsche Formula E, industry sources have told SportBusiness Sponsorship.
Interwetten doubles up Bundesliga club partnerships, adds Sporting Gijón in Spain
Online gambling company Interwetten has added German club VfL Wolfsburg and Spanish club Sporting Gijón to its limited football club sponsorship roster, having all but given up on football sponsorship …