North American NOCs make most from Olympic brand

Chinese telco China Unicom has become a domestic partner of the Beijing 2022 Winter Olympic Games to showcase its smart technology and raise its brand profile versus rivals China Mobile and China Telecom.

The ‘Trio to Rio’ concept created by national governing bodies USA Swimming, USA Track & Field and USA Gymnastics could lead to a collaborative sponsorship programme between the organisations if it proves successful.

Presented by The Marketing Arm Introduction AT&T is the official communications partner of the U.S. Olympic Committee, providing financial support, products and services to Team USA