Uefa

Football
Sponsorship & Marketing

European football’s governing body Uefa has invited interested parties to bid for its national team and “Euro only” sponsorship packages across eight categories spanning the 2022 to 2028 cycle. U
Football
Licensing & Merchandising

Uefa and its appointed agency Team Marketing are inviting bids for licensing rights to the Uefa Champions League in the cryptocurrency, non-fungible tokens (NFTs) and fan token space, including the opportunity…
Football
Media

Uefa has sent a request for proposals document (RFP) to companies interested in selling commercial rights to its club competitions, encouraging potential bidders to “consider structures with minimum guarantees” and allowing bids across six seasons.
Football

Uefa Champions League partner Santander activated its rights in the UK through a virtual campaign from March through December 2020 aimed at helping teach children numeracy from home during Covid-19.
Football
Media

A request for proposals has been issued for the sale of commercial rights to Uefa’s club competitions, a contract that has been held by the Team Marketing agency since the first iteration of the Uefa C…
Football

On 12 August 2020, Heineken and Uefa livestreamed a global ‘Opening Party’ to celebrate the restart of the Champions League and Europa League after the pandemic-enforced hiatus.
Football
Sponsorship & Marketing

European football’s governing body’s Uefa has officially announced the three-year extension of Enterprise Rent-A-Car’s sponsorship of the Europa League in a contract that also includes the Europa Confe…
Football
Licensing & Merchandising

Manufactured collectibles company Topps has extended and expanded its deal with Uefa, European football’s governing body, and will now create versions of selected products as non-fungible tokens (NFTs).
Football
Sponsorship & Marketing

Online bank Swissquote has signed a sponsorship agreement with Uefa for the next three seasons of Uefa Europa League and Europa Conference League competition
Football
Sponsorship & Marketing

Korean tyre maker Hankook has renewed its sponsorship commitment to Uefa club competitions for the 2021 to 2024 sponsorship cycle
Multiple Sports
Sponsorship & Marketing

Premium beer brand Heineken has struck new sponsorship deals across three women’s sports properties – Uefa’s Women’s Champions League and Women’s Euros, and W Series, the single-seater motor racing ch…
Football
Sponsorship & Marketing

Workwear and safety products company Engelbert Strauss has agreed a three-year deal to sponsor the Uefa Europa League and newly-launched third-tier Europa Conference League until 2024
Football
Sponsorship & Marketing

Healthcare company Grifols has signed as a sponsor of Uefa women’s football properties in a four-year deal running to 2025.
Football
Events

Uefa prevented sponsors using the rainbow LGBTQ colours at the two Euro 2020 quarter-final matches in Azerbaijan and Russia due to “local legislation”, according to European football’s governing body. G
Football
Sponsorship & Marketing

European football clubs playing in the first qualifying round of the 2021-22 Uefa Champions League next week will be the first to display shirt sleeve sponsors thanks to new rules drawn up by European…
Football
Sponsorship & Marketing

Heineken bottles will not be placed in front of Muslim players during press conferences at the ongoing Uefa European Championship after Paul Pogba last week removed a drink from view following France’s m…
Football
Sponsorship & Marketing

Uefa has reminded participating teams of their obligations to sponsors in the row concerning product displays of Coca-Cola and Heineken 0.0 in post-match interviews with players at Euro 2020
Football
Sponsorship & Marketing

Online food delivery brand Just Eat Takeaway.com has signed a multi-competition sponsorship with Uefa across the continental federation’s flagship men’s and women’s competitions.