Two Circles
Uefa aiming to double women’s football sponsorship income
Uefa and the Two Circles agency are aiming to more than double the sponsorship income from the federation's women’s football programme in the next commercial cycle having reconfigured the packages available to brands.
Kore is Two Circles’ latest acquisition in US push
Sponsorship and data intelligence platform Kore is Two Circles' latest acquisition under Charterhouse Capital Partners ownership, taking the agency’s client base to over 700 companies and strengthening its US presence.
Uefa seeks women’s football, Europa League sponsors
Uefa is to launch a tender for a sponsor in the payment services category for all its women's football competitions before the end of this month, as it looks to close its portfolio for the men's second- and third-tier events.
Otro Capital, Blitzer latest investors in Two Circles
Two Circles is targeting further US growth after taking on investment from Otro Capital, the New York-based sports private equity firm, and David Blitzer, the American billionaire and multiple sports team owner.
World Rugby hires Two Circles for sponsorship sales
World Rugby has expanded its relationship with Two Circles to make it the governing body's principal sponsorship and digital sales agency, almost two years since deciding to centralise the bulk of its commercial and media operations.
New UWCL era to kick off with Two Circles in commercial box seat
The Two Circles agency and Uefa have finalised contracts for the global broadcast and sponsorship rights to the Uefa Women’s Champions League.
EXCLUSIVE: Two Circles set for UWCL commercial rights sales contract
The Two Circles agency has been identified as the winning bidder for global broadcast and sponsorship rights to the Uefa Women’s Champions League, SportBusiness understands.
Two Circles to pick up acquisitions pace under Charterhouse ownership
The impending takeover of Two Circles by UK-based private equity firm Charterhouse Capital Partners is expected to spark a string of acquisitions by the data-driven sports marketing agency in the coming…
Uefa to invite UWCL media, sponsorship rights bids over five seasons
Uefa has decided to sell global commercial rights to the Uefa Women’s Champions League over a five-year cycle, from 2025-26 to 2029-30, with sponsorship rights to women’s national team events over the…
Two Circles set for Charterhouse private equity takeover
UK-based private equity firm Charterhouse Capital Partners has finalised an agreement to acquire a majority stake in data-driven sports marketing and sponsorship sales agency Two Circles.
Uefa issues RFP for final two Women’s Euro 2025 Global Partners
Uefa has issued a request for proposals for the two remaining global sponsorship packages for the Women’s Euro 2025 in Switzerland.
UK Athletics taps Two Circles to drive commercial growth
Sports marketing and data technology company Two Circles has been appointed by UK Athletics to help develop and execute marketing strategies that drive commercial revenue growth for the governing body
San Jose Sharks appoints Two Circles to sell jersey patch asset
National Hockey League franchise the San Jose Sharks has chosen the Two Circles agency to sell the team’s jersey patch sponsorship rights.
Two Circles provides marketing assistance ahead of launch of PTO Tour
The Professional Triathletes Organisation (PTO) has signed up sports marketing and data technology company Two Circles to provide marketing support as it prepares to embark on the first-ever PTO Tour season
Two Circles appointed by Eredivisie to drive d2c growth
Data-driven sports marketing agency Two Circles has been appointed by the Eredivisie to help Dutch football’s top division to develop its direct-to-consumer relationships.
Euronics sponsors Uefa women’s football in Two Circles-brokered deal
Electronics and home appliances retailer Euronics Group has become an official partner of Uefa women’s football in a four-year deal until 2025.
Digital segmentation central to Two Circles approach following $45m TRM deal
The segmentation of digital audiences to provide sponsors with the most effective platform to activate is to be central to the strategy adopted by the combined entity created following the acquisition…
Two Circles swoops for TRM Partners sponsorship agency
Two Circles, the data-driven sports marketing agency owned by Bruin Sports Capital, has acquired TRM Partners, the UK-based sponsorship sales and data agency