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UK Athletics taps Two Circles to drive commercial growth

(Photo by Tom Jenkins/Getty Images)

Sports marketing and data technology company Two Circles has been appointed by UK Athletics to help develop and execute marketing strategies that drive commercial revenue growth for the governing body.

As part of the agreement, Two Circles will provide UK Athletics with proprietary data technology solutions, data-driven content and paid media support, as well as rights management services, which will include evaluating and enhancing existing apparel and merchandise deals.

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