Sportfive
Former Sportfive execs Durben and König launch new CSR-focused consultancy
Germany sports executives Dominik Durben and Dennis König have launched a new consultancy firm, Timesarechanging, which aims to bring sports organisations together with non-profit companies.
OneFootball finalises wide-ranging VBET sponsorship for Brazilian output
OneFootball, the German-based digital platform, has signed off on a sponsorship and content deal with VBET that will see the online betting company’s services integrated within its Brazilian platform.
Sportfive secures DFB perimeter advertising role previously held by Infront
The Sportfive agency has been appointed by the German Football Federation (DFB) to supply LED perimeter advertising at Germany’s international fixtures and DFB-Pokal matches in a two-year agreement.
Football superstars tie up with TCL in Sportfive campaign
Chinese consumer electronics firm TCL has announced a partnership with six of the world’s top footballers.
AFC and FMA to renegotiate global rights contract
The Asian Football Confederation and the Football Marketing Asia agency are to renegotiate the terms of their landmark, $2
Sportfive devises esports campaign for Henkel’s got2b
An esports-focused advertising campaign in Germany from consumer goods company Henkel has been devised by Sportfive, the agency that recently established its global esports unit
Sportfive to roll out esports operations globally with Gyllensvärd given key role
The Sportfive agency has established an international esports unit, naming Eike Gyllensvärd to the newly-created position of executive vice-president of global esports partnerships.
Winamax secures additional inventory in Granada shirt renewal
Winamax, the online poker platform, will remain the shirt sponsor of Spanish LaLiga side Granada until at least the end of the 2021-22 season after agreeing terms on a two-year extension
Covid-19 hits Borussia Dortmund’s financials, Sportfive brokers blockchain deal
Covid-19 has seen German Bundesliga football club Borussia Dortmund post a net loss of €43.9m ($52.3
Sportfive extends Commonwealth Games ties with Australia sponsorship remit
The Sportfive agency has been appointed today (Thursday) to an exclusive ‘multi-year’ sponsorship representation deal with Commonwealth Games Australia.
Acronis turns to Sportfive to manage sponsorship portfolio
The Sportfive agency has been appointed to manage and deliver the international sports sponsorship portfolio of Acronis, the cyber protection firm
Schiphorst leads Sportfive’s new management team in Germany
Sportfive has named a new management team that will oversee its operations in Germany, led by Hendrik Schiphorst, a long-standing executive at the agency
Australian Turf Club inks exclusive marketing deal with Sportfive
The Australian Turf Club has announced a new partnership with sports and entertainment marketing agency, Sportfive
Return of Sportfive brand welcomed by French sponsorship market
The revival of the Sportfive name after five years of operation under the Lagardère Sports brand has received positive feedback in France, the country of the agency’s origin, according to a leading ex…
Sportfive signs three-year Supponor renewal, looks to roll out virtual cam carpets
The Sportfive agency has extended its agreement with Supponor, the virtual advertising technology company, for three more years
Rebranded Sportfive nets one-year Bayern basketball sponsorship mandate
Sportfive, the recently-rebranded sports marketing agency, has become the commercial advisory agency of FC Bayern Basketball, the leading German basketball side
Round-Up: Joshua-Fury deal, T20 World Cup decision delayed, US Open measures deter players, and more
Boxers Anthony Joshua and Tyson Fury have agreed terms for two world heavyweight title fights, promoter Eddie Hearn has said - Sky Sports
Sportfive’s Woodman advocates ‘careful’ integration of extra Premier League ad inventory
The creation and sale of extra advertising inventory at behind-closed-doors Premier League matches will need to be managed carefully in order to retain the right “look and feel” as the English top fli…