Sportfive
Tennium tasks Sportfive with Hamburg Open sales
Tennium, the organiser of the ATP Tour’s Hamburg Open, has turned to Sportfive to help sell sponsorship and hospitality packages from 2025 to 2028.
DHB sticks with Sportfive through 2030
The Sportfive agency has renewed one of its longest-standing commercial deals, reupping its agreement with the German Handball Federation (DHB) until 2030
Made in Germany: Klopp stays local with Trivago
Sportfive brokers deal with hotel search platform Trivago, adding yet another German brand to former Liverpool manager's sponsorship portfolio.
Sportfive makes cricket move with masters league
Sportfive has unveiled its first foray into cricket since the arrival of Seamus O’Brien to head up its Asia-Pacific business with the establishment of a ‘Masters’ T20 league featuring Indian cricket legend Sachin Tendulkar.
Stommel leads new-look Sportfive women’s football arm
Sportfive has established a dedicated sales division for women's football, as agency competition in the space intensifies.
Al-Nassr taps Sportfive to drive international sponsorship
Saudi Pro League football club Al-Nassr has hired the Sportfive agency to develop and lead the team's global sponsorship strategy as it seeks to attract more international brands.
Sportfive strengthens regional operations with Tennis Australia’s Iannuzzi
Sportfive has appointed Jordan Iannuzzi as its new senior commercial partnerships manager in Australasia
Swimming Australia brings in Sportfive to help overhaul commercial programme
Swimming Australia has appointed the Sportfive agency to an exclusive, multi-year commercial rights representation deal in a bid to increase the sport’s profile in the long build-up to the Brisbane 2032 O…
Isco’s Kentucky Championship deal completes PGA Tour title sponsor picture
All tournaments on the PGA Tour now have a title sponsor for the ongoing 2024 season, after Isco Industries, a piping solutions provider, acquired naming rights for the top event in Kentucky
US SailGP Team hires Sportfive to build up sponsorship portfolio
Sportfive, the international marketing agency, has further bolstered its sales remit in the United States, after being tasked by the US SailGP Team with sourcing global sponsors
Struggling Schalke taps Sportfive to build commercial portfolio
Sportfive has been handed a remit to help sell sponsorship and hospitality packages for FC Schalke 04, the cash-strapped 2. Bundesliga club
New leadership for Sportfive France as Moretti calls time
Sportfive will soon be under new leadership in France with managing director Laurent Moretti to leave his role in the coming weeks
Team Zverev taps Sportfive to land sponsors for German star
Alexander Zverev, the top German men's tennis player, has signed a three-year global partnership with the Sportfive agency to expand his sponsorship portfolio
Sportfive hires former NBA exec Russell to lead global basketball sales
Sportfive has appointed Chris Russell as director of global sales for its basketball division
Team embarks upon new business era with BCL sponsorship sales
Team Marketing is to sell sponsorship rights and provide commercial advisory services to the Basketball Champions League (BCL) and Fiba Intercontinental Cup in the agency’s first piece of announced new b…
H.I.G. Capital ready to cash in on Sportfive with sale explored
H.I.G. Capital, the international private equity and asset management firm, is looking to put the Sportfive agency up for sale, according to reports.
Miami-based H.I.G
Sixt turns to Lakers and Bulls for US market boost
German car rental company Sixt signed a global sponsorship with the LA Lakers, but a US-only deal with NBA rival, the Chicago Bulls.
Sportfive turns to former WSG stalwart Nair to lead cricket push
Sportfive’s appointment of former World Sport Group executive Venu Nair has signalled the ambition of the agency to win new business in cricket as it builds up its operations in Asia.