Data Snapshot: Six Nations Rugby 2021-22
The 2021-22 European rugby season included the inaugural ‘Autumn Nations Series’ and saw fans welcomed back to Six Nations stadia.
Saltire Energy to reach Scots in oil industry as part of Scottish Rugby deal
Scottish Rugby has signed a new sponsorship agreement with oilfield support company Saltire Energy in three-year deal from July 2021
Late Peter Vardy bid defeated rival offers for seven-figure Scotland shirt sponsorship
Automotive retailer Peter Vardy Group arrived late at the discussion table late before outbidding rival offers to take up the Scottish Rugby Union’s front-of-shirt sponsorship rights in deal announced i…
SRU signs Peter Vardy as shirt sponsor, BT retains Murrayfield naming rights
The Scottish Rugby Union (SRU) has signed up automotive retailer, the Peter Vardy Group, as its new front-of-shirt sponsor for the Scotland national team while renewing and realigning its sponsorship deal…
Data Snapshot: Six Nations Rugby 2020-21
A year like no other saw the 2020 Six Nations paused in March and not resumed until the start of the 2020-21 season in October.
Scottish Rugby extends with RBS in grassroots-focused deal
Scottish Rugby, the governing body of rugby union in Scotland, has extended its association with the Royal Bank of Scotland (RBS) in a grassroots-focused sponsorship deal that will run until 2023
Care for Every Position You Play – Dove Men+Care & England Rugby/Scottish Rugby/Welsh Rugby Union/Irish Rugby Union
Dove Men+Care used its rights in deals with the British and Irish rugby unions to create a combined campaign that ran from the 2019 Rugby World Cup to the 2020 Six Nations.
Data Snapshot: Six Nations Rugby 2019-20
In 2019-20, SportBusiness Sponsorship estimates that brands are spending about €129.3m ($142.5m) across the Six Nations and its constituent national rugby unions, in 131 deals.
Clarity Sports hopes to ‘rekindle’ Thomas Cook Sport partnerships
Clarity, the business travel company that has taken on almost the entire staff of the defunct Thomas Cook Sport, is keen to restore the latter’s sponsorships with leading sports properties in the UK.
Cameron House backs Scottish Rugby’s Business Club
The Scottish Rugby national governing body has agreed a new two-year sponsorship with luxury Scottish five-star resort, Cameron House on Loch Lomond
Scottish Rugby lands title sponsor for new Super6 series
Scottish Rugby’s has announced that Fosroc Constructive Solutions will be the title sponsor of its new Super6 competition.
Scottish Rugby toasts Crabbie’s renewal
Scottish Rugby has extended a sponsorship agreement with the Edinburgh-based distiller John Crabbie & Co
Scottish Rugby furthers wide-ranging Macron deal
Scottish Rugby, the governing body of rugby union in the country, has agreed an early extension to its partnership with Italian sportswear company Macron
Johnnie Walker launches whisky partnership with Scottish Rugby
Scotch whisky brand Johnnie Walker has signed a new Official Partner deal with Scottish Rugby
Scottish Rugby beefs up sponsor roster with new partner
Scottish Rugby has agreed a partnership with Quality Meat Scotland to promote the Scotch Beef brand. The one-year agreement sees Scotch Beef become the Official Healthy Eating Partner of Scottish Rugby
Scottish Rugby signs up Purplebricks as shirt sponsor
Scottish Rugby has signed a shirt sponsorship deal with estate agency Purplebricks. The deal names Purplebricks as the back-of-shirt sponsor of the Scottish national team throughout the Six Nations
Gillette gets consumer buy-in from Lions Tour promotions
PROJECT DETAILS Sponsorship Title: Gillette – Official Sponsor & male grooming supplier of The British & Irish Lions 2017 Tour to New Zealand