HomeNewsNewsDrinks - SpiritsRugby UnionScotland

Scottish Rugby toasts Crabbie’s renewal

Scottish Rugby has extended a sponsorship agreement with the Edinburgh-based distiller John Crabbie & Co.

Through the three-year agreement, Crabbie’s becomes the “Official Gin Partner” of Scottish Rugby and the Crabbie’s Ginger Beer brand has also retained its official partnership affiliation.

The sponsorship package includes pouring rights for Crabbie’s Alcoholic Ginger Beer and Crabbie’s Gins at BT Murrayfield Stadium, starting with Scotland’s match against France on 24 August. Advertising and sampling rights, plus a contingent of hospitality tickets, are also included within the inventory.

In addition, Crabbie’s will receive branding rights (plus pouring rights and hospitality) at Edinburgh Rugby’s home games.

In 2016, Crabbie’s first became an official partner of Scottish Rugby and the national governing body also signed up Eden Mill as its first official gin partner.

Meanwhile, Scottish Rugby has signed a domestic broadcast rights agreement and host broadcasting deal for Super6, the new rugby union series featuring semi-professional players.

Most recent

1XBet spent big to oust BetVictor as Liverpool's exclusive betting partner, and MG Motor upgraded its China deal to global

When the IMG agency was acquired by WME and Silver Lake Partners in 2014, some industry experts thought its marketing services arm, IMG Consulting, would be sold off under new management

Several Premier League clubs have seen uplifts of 40 per cent or more in the value of their front-of-shirt rights going into the 2019-20 season, SportBusiness Sponsorship has learned.

Tyre company Continental opted to upgrade to a premium stage finish sponsorship package at this year’s Tour de France