Real Madrid

Football
Sponsorship & Marketing

Spanish LaLiga football club Real Madrid has signed a four-year sponsorship deal with Indonesian food company PT Dua Kelinci. The company previously sponsored Real Madrid from 2011 to 2014
Football
Sponsorship & Marketing

Korean tyre company Hankook Tire has signed off on an extension of its global sponsorship with LaLiga giants Real Madrid for another four seasons until the end of the 2022-23 season
Football
Sponsorship & Marketing

Spanish football club Real Madrid has signed up the IMG agency on an exclusive basis to sell the club’s digital overlay advertising on perimeter boards at the Santiago Bernabéu stadium.
Football
Sponsorship & Marketing

Real Madrid is said to be close to signing a training kit sponsorship with Turkey Tourism worth around €12m ($13.3m) per year.
Football
Sponsorship & Marketing

Spanish LaLiga football club Real Madrid has signed its first regional partner in Russia through a deal with online bookmaker Marathonbet
Football

Adidas activated its Real Madrid sponsorship by supporting the first ‘influencers’ charity football match in Spain – at the Santiago Bernabéu – and raising money for the Real Madrid Foundation.
Basketball

Spanish Liga ACB basketball club Real Madrid has signed Palladium Hotel Group as its new main sponsor
Football

Real Madrid’s head of global partnerships has said he believes the club’s revamped Santiago Bernabéu stadium "would not benefit from a corporate name".
Football

PepsiCo's Gatorade sports drink brand will pay a fee in the low hundred thousands of euros to sponsor LaLiga in four Central American countries, according to industry sources
Football

Spanish telco Telefónica has agreed a new partnership with Real Madrid which is set to aid the LaLiga football club’s transformation of its Estadio Santiago Bernabéu.
Football

Spanish gaming company Codere has agreed a three-season extension to its partnership with LaLiga football club Real Madrid
Football

LaLiga giants Real Madrid and sports brand adidas have finally signed their kit partnership extension for a further eight seasons, from 2020-21 to 2027-28
Football

The growing strength of “power brands” Nike and adidas is driving projected rights fee increases at Liverpool, Paris Saint-Germain and Real Madrid, an industry expert has said.
Football

Long-term sponsorship deals have helped Real Madrid become the first club to generate over €750m ($850.1m) in a single season, according to a new report from Deloitte.
Football

LaLiga club Real Madrid has inked its first deal with a Chinese partner, after signing with China CITIC Bank
Football

Real Madrid’s billion euro-plus deal with sporting goods company adidas is a done deal, according to Spanish press reports.

Uefa Champions League winners Real Madrid are to name ManBetX as a new regional sponsor in Asia

International sportsbook Tempobet has renewed its LED advertising deal with Real Madrid and Barcelona FC for one more season.