Barcelona and Real Madrid extend LED deal with Tempobet

International sportsbook Tempobet has renewed its LED advertising deal with Real Madrid and Barcelona FC for one more season.

Tempobet will appear on pitch-side LED boards in all of Real’ and Barcelona’s LaLiga away fixtures this season, excluding both El Clásico matches and Sevilla FC fixtures.

The deal will see Tempobet enjoy brand exposure among audiences in Spain, Europe and Latin America.

The six-figure deal was made possible thanks to new augmented reality technology, which allows perimeter billboard advertising to be digitally modified in different territories.

Founded in 2007, Malta-based Tempobet offers pre-match and live sports betting, an online casino, virtual games and lottery services.

The brand is now a regular sponsor at European football events, and is undergoing rapid growth in multiple territories.

In 2016, Tempobet signed a three-year deal as Arsenal’s Official Regional Betting Partner, and this year it signed a one-year deal as Official UK Betting Partner at Fulham FC.