PGA Tour
EXCLUSIVE: LIV Tour targets $120m-plus annual sponsorship income
The LIV Tour, the new disruptive golf series bankrolled by Saudi Arabia’s Public Investment Fund, is hoping to reel in more than $120m (€119.8m)
Sentry extends as Tournament of Champions title sponsor through 2035
Sentry Insurance, the Stevens Point, Wisconsin-based insurance company, has extended its title sponsorship of the PGA Tour's Sentry Tournament of Champions in a deal through 2035.
Southern Company extends Tour Championship partnership through 2027
The PGA Tour and Atlanta, Georgia-based energy firm Southern Company have renewed their Tour Championship-focused partnership through 2027.
Kaulig replaces Bridgestone as PGA Tour Champions event title sponsor
Kaulig Companies has signed a four-year deal as the new title sponsor of the PGA Tour Champions event at Firestone Country Club starting in 2023
Rocket Mortgage drops DeChambeau due to LIV Golf move
PGA Tour tournament sponsor cuts ties with prominent golfer
RBC cuts ties with LIV Golf’s Johnson, McDowell
Prominent PGA Tour corporate partner ends sponsorship agreements with two top players joining rival property
Dream Finders Homes joins PGA Tour roster
Dream Finders Homes has become the PGA Tour’s fourth new sponsor for the current season and the professional golf tour’s first-ever official home builder sponsor.
NoBull athletic brand joins PGA Tour sponsorship roster
US-based athletic footwear and apparel brand NoBull has signed a six-year sponsorship deal with the PGA Tour
Mickelson dropped as The American Express host as two more sponsors loosen ties
Phil Mickelson continues to count the cost of his inflammatory comments about the PGA Tour and a rival, Saudi Arabia-backed breakaway league by being dropped as the host of The American Express PGA Tour …
DemandScience signs as PGA Tour’s ‘B2B sales pipeline’ sponsor
Global data company DemandScience has become the ‘Official B2B Sales Pipeline Generation Sponsor of the of the PGA Tour and PGA Tour Champions’ through 2026.
Mickelson loses KPMG, Amstel Light sponsorships after ‘reckless’ Saudi breakaway league comments
Top golfer Phil Mickelson has lost a long-standing partnership with British-Dutch multinational professional services network KPMG following his recent inflammatory comments about the PGA Tour and proposed…
American Express extends PGA Tour event title sponsorship through 2028
American Express, the United States-based multinational payment card services company, has extended its title sponsorship of PGA Tour tournament The American Express in La Quinta, California, through …
Sony extends PGA Tour title deal
Sony Group Corporation has extended its title sponsorship contract of the Sony Open in Hawaii with the PGA Tour and Friends of Hawaii Charities, the tournament host, for another four years until 2026
Hewlett Packard Enterprise becomes title sponsor of PGA Tour’s Houston Open
Hewlett Packard Enterprise, the Houston, Texas-based multinational enterprise information technology company, has become the title sponsor of the PGA Tour's Houston Open for 2021, supporting tournament…
Data Snapshot: Golf 2021
Central sponsors of the PGA Tour and the four golf majors – The Masters, Open Championship, PGA Championship and US Open – held sponsorship portfolios worth $487m (€420m) in 2021, up almost 6.5 per cent on 2020.
Vodka brand Tito’s seizes opportunity of PGA Tour’s spirits category shake-out
US craft vodka brand Tito’s Handmade Vodka has made golf the focus of its year-round marketing activity by taking the official vodka role with the PGA Tour.
Shriners Children’s extends PGA Tour Las Vegas tournament title sponsorship through 2026
North American healthcare system Shriners Children's has extended its title sponsorship of the PGA Tour’s Las Vegas tournament through 2026.
PGA Tour, CDW extend marketing partnership though 2026
The PGA Tour and global information technology company CDW Corp. have extended their long-running marketing partnership through 2026.