Following a bidding war for his services, No. 1 overall NBA draft pick Zion Williamson has signed a multi-year shoe deal with Jordan Brand. Terms of the partnership were not announced
St. John's University has renewed its apparel partnership with Nike following the expiration of a six-year deal with Under Armor
US sportswear brand Nike has signed its first kit deal with an esports team and its first esports sponsorship in Brazil, with local outfit Furia
French Ligue 1 club Paris Saint-Germain has signed a new, record kit deal with US sportswear brand Nike
Premier League football club Brighton and Hove Albion has agreed a three-season extension to its kit partnership with US sportswear brand Nike
Syracuse University has agreed a multi-year extension to its kit partnership with Nike – an association that has spanned more than three decades.
US sports brand Nike has been named as the most valuable apparel brand for the second consecutive year by the BrandZ Top 75 Most Valuable Retail Brands report
The National Women’s Soccer League has reportedly extended its partnership with Nike through the 2022 season.
Brazilian Série A club Internacional has signed a new kit partnership with German sportswear brand adidas.
US sportswear brand Nike is paying about $7.5m (€6.7m) per year to sponsor China’s League of Legends Pro League (LPL), according to industry sources.
Italian sportswear brand Kappa will pay between €5m ($5.6m) and €6m per season as the new kit supplier at French club AS Monaco, according to industry sources.
Sporting goods brand Nike, video game maker EA Sports and global bank Barclays have renewed their respective Premier League partnerships beyond the 2016-17 to 2018-19 cycle, while incumbent beer brand…
LaLiga club Sevilla will earn at least €7.25m ($8.3m) from its shirt inventory this season, thanks to two new top-tier sponsors.
German sporstwear brand Puma has signed a new long-term partnership with Spain’s LaLiga. Under the multi-year deal, Puma will become the league’s Official Technical Partner.
Premier League club Liverpool is reportedly in advanced talks with Nike over a new long-term kit deal that, if signed, would be a new league record
A leading Nike executive has said 2019 – the year of the Women’s World Cup in France – will be a “tipping point” for women’s football. Speakin
The addition of the women's and youth tournaments to the International Champions Cup has led to new commercial opportunities for organisers Relevent Sports
Dutch Eredivisie football club Vitesse Arnhem has signed a kit supplier partnership with US sportswear manufacturer Nike. The four-year deal comes into effect from the 2019-20 season
German sports brand Puma has signed as the Official Match Ball Supplier of Spain’s LaLiga.
Nike has extended its partnership with Brigham Young University (BYU) athletic programme through the end of the 2025-2026 school year
Nike has agreed a deal with Uefa to serve as the Official Match Ball Supplier to women’s football tournaments organised by the sport’s European governing body.
English Premier League football club Tottenham Hotspur has denied claims that its new home is set to be called ‘The Nike Stadium’.
Ligue 1 club Paris Saint-Germain is on track to sell more than one million shirts in a single season, for the first time in the club’s history.
Ahead of its inaugural campaign, which begins next month, the Canadian Premier League has announced that Nike will become its Official Footwear and Equipment Supplier.
Ligue 1 club AS Monaco has signed a new long-term kit partnership with Italian sportswear brand Kappa, despite fears the club could be relegated this season
German sportswear brand Puma has finally announced its long-term kit deal with City Football Group, including its flagship club Manchester City
The University of North Carolina has extended an apparel partnership with sportswear company Nike. The agreement will run for 10 years, to the end of June 2028
Canada Soccer has confirmed that Nike will replace sportswear rival Umbro as the organisation’s official supplier in the New Year.
Six5Six is set to become the India national football team’s new sportswear partner in the new year.
The England Netball national governing body has signed partnerships with US sportswear company Nike and fruit brand Jaffa
The Nigerian Football Federation has extended and enhanced its partnership with US sportswear company Nike
The Premier League, the top division of English club football, has agreed a six-year extension to its partnership with US sports apparel and equipment manufacturer Nike
US sportswear company Nike has further strengthened its association with North American basketball league the NBA by extending its role as Presenting Partner of the Mexico City Games
Cristiano Ronaldo is coming under intense pressure from his sponsors following a rape allegation made against him, with Nike joining EA Sports in expressing its concern over the issue.
Nike's calculated gamble on its use of controversial NFL quarterback Colin Kaepernick in its Just Do It marketing campaign has driven "record engagement" with the brand on social media.
Paris St-Germain and the Jordan Brand formally announced their highly-anticipated new collaboration on Thursday ahead of next week's Champions League group stage
Nike’s Jordan Brand will attempt to migrate its lifestyle brand to football with its first ever football club collection.