McDonald's
LFP almost doubles Ligue 1 title sponsorship revenue with new McDonald’s deal
McDonald’s is likely to promote its new McDo+ app and delivery service when it replaces Uber Eats as Ligue 1's title sponsor in 2024-25.
McDonald’s to replace Uber Eats as Ligue 1 title sponsor
Ligue de Football Professionnel (LFP), organising body of the top two divisions of the French game, has agreed a three-season deal making McDonald’s the new title sponsor of Ligue 1, with the contract reportedly nearly doubling in value.
McDonald’s joins F1’s regional sponsorship portfolio with focus on LatAm
McDonald's, the US fast food giant, has become a sponsor of Formula 1 motor racing for the first time, signing a regional deal covering Latin America.
McDonald’s delivers Fifa sponsorship renewal to 2026
McDonald’s, the fast food chain, has signed a new contract with Fifa to remain as a World Cup sponsor until the 2026 edition in the United States, Canada and Mexico.
McDonald’s named founding partner of NASCAR Chicago street race
McDonald's has been named the first founding partner of NASCAR's inaugural Chicago Street Race Weekend, granting the fast-food chain official presenting, marketing, and promotional rights for the race…
McDonald’s steps up AFA relationship with league sponsorship
Argentina’s Liga Profesional de Fútbol (LPF), the top tier of domestic club football, has signed a sponsorship deal with fast-food restaurant chain McDonald’s.
#50for50 – McDonald’s and Chemnitz Swimming Club
To mark its 50th anniversary, McDonald’s in Germany rolled out a competition called #50for50 which offered a 50-year sponsorship to one amateur sports club (won by Chemnitz Swimming Club) to help it o…
AFL signs new long-term deal with McDonald’s
The Australian Football League has signed a 10-year extension to its sponsorship agreement with fast-food chain McDonald’s.
Cricket Australia ‘rejects’ McDonald’s A$10m naming rights approach
Cricket Australia is reported to have snubbed a sponsorship approach from fast food giant McDonald’s, worth upwards of A$10m (€6.05m/$7.12m) per year.
McDonald’s quits German football sponsorship, refocuses on esports
US fast food chain McDonald’s has quit German football sponsorship to focus on esports, following a similar path taken by carmaker Mercedes-Benz last year.
McDonald’s quits German football, doubles down on esports
US fast food chain McDonald’s has followed carmaker Mercedes-Benz by quitting German football to focus on esports sponsorship.
FA extends long-running McDonald’s partnership
Fast-food restaurant chain McDonald’s has renewed its partnership with the English Football Association.
McDonald’s to bring Olympic Games partnership to early close
The International Olympic Committee and fast-food restaurant chain McDonald’s have reached a mutual agreement to end their worldwide ‘TOP’ partnership.
McDonald’s partners SEA Games for first time
Fast-food giant McDonald’s has agreed a deal to sponsor this year’s edition of the Southeast Asian Games multi-sport event, which will take place in the Malaysian capital of Kuala Lumpur.
International Champions Cup serves up McDonald’s partnership
Fast-food giant McDonald’s has agreed a deal to sponsor the 2016 edition of pre-season club football competition the International Champions Cup.
The Big Mac
McDonald’s corporate director of sports marketing in Latin America, David Grinberg, talks about his journey from a sports journalist to the head of sponsorship activation for the 2016 Olympic Games.