Liverpool FC
Liverpool develops its data management through Acronis partnership
Premier League club Liverpool has added cyber storage specialists Acronis to its sponsorship portfolio
New Balance appeal request rejected, Liverpool set to sign with Nike
Premier League club Liverpool looks set to sign a five-year kit supplier contract with sportswear giants Nike after rival brand New Balance was unsuccessful in its final attempt to block the deal
New Balance not giving up on Liverpool deal
Liverpool’s battle with its official kit supplier, New Balance, may not be over after the sportswear brand made a final attempt to block Liverpool from signing rival Nike as its replacement.
Liverpool wins High Court case against New Balance
Liverpool FC has won its court battle against sportswear brand New Balance, its current Official Kit Supplier.
Liverpool attacks New Balance in court, Nike moves on kit design
Premier League club Liverpool FC has cited sportswear brand New Balance's inability to reach the distribution levels of rival Nike in a High Court battle which began on Friday October 18
Hear the Kop Roar – Standard Chartered & Liverpool FC
Liverpool and shirt sponsor Standard Chartered teamed up on an initiative to help eliminate avoidable blindness, activated at Anfield through an audio ‘Kop Roar’ experience.
Stand Red – Standard Chartered & Liverpool FC
Standard Chartered used the ‘Stand Red’ campaign to reinforce its partnership with Liverpool during the club’s Champions League-winning season.
Nike goes low with guarantee at Liverpool, but offers royalty upside – report
Nike’s proposed kit deal with Premier League club Liverpool will pay less upfront than the current deal with New Balance, according to a UK press report.
New Balance takes legal action against Liverpool to block Nike deal – report
Liverpool’s technical supplier New Balance has taken legal action against the club in a bid to retain the kit rights when the current contract expires in May 2020.
Liverpool and Chelsea suspend 1XBet advertising
Premier League clubs Liverpool and Chelsea have suspended all advertising with Russian-owned betting operator 1XBet – a week after Tottenham Hotspur terminated its sponsorship with the brand.
Spurs terminate 1XBet contract, Liverpool and Chelsea weigh options
Premier League club Tottenham Hotspur has ditched its betting partnership with Russian online betting brand 1XBet in a move that could be replicated by rivals Liverpool and Chelsea
Liverpool supports local business with Signature Bespoke deal
English Premier League football club Liverpool has agreed a partnership with locally-based tailor, Signature Bespoke
Liverpool signs partner deal with Japan’s NH Foods
Japan-based NH Foods Group has signed as an Official Partner with Premier League club Liverpool to increase brand awareness, predominantly in south-east Asia
Liverpool turns success on pitch into sponsorship sales growth
Premier League club Liverpool is turning success on the pitch into steady sponsorship sales growth, as new partners continue to invest in the club’s second-tier assets.
Mitel follows ‘London Series’ deal with Liverpool partnership
English Premier League club Liverpool has signed a new, multi-year partnership with global business communications provider Mitel
Liverpool FC tightens up cyber security, signs with NordVPN
Premier League club Liverpool FC has signed a new global partnership with Panamanian cybersecurity firm NordVPN
Lavazza makes Premier League debut, signs with Arsenal, Liverpool
Italian coffee brand Lavazza has made its first entry into Premier League sponsorship, after striking new deals with two of the league’s biggest clubs.
Lavazza launches Premier League debut, signs with Arsenal, Liverpool
Italian coffee brand Lavazza has made its first entry into Premier League sponsorship, after striking new deals with two of the league’s biggest clubs.