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Liverpool signs partner deal with Japan’s NH Foods

Japan-based NH Foods Group has signed as an Official Partner with Premier League club Liverpool to increase brand awareness, predominantly in south-east Asia.

Under the deal, the food group will benefit from the club’s reach through digital marketing and social media channels, as well as other promotional activity involving first-team players and LFC legends.

Billy Hogan, the club’s managing director and chief commercial officer, said NH Foods shared the club’s values in terms of corporate social responsibility and investing and supporting local communities.

NH Foods will support the North Liverpool Foodbank through the club’s Red Neighbours community programme and will make donations of food, as well as financial contributions during the three-year period.

“The support NH Foods will offer to our Red Neighbours programme and local foodbanks, in particular, is a great example of our shared values,” Hogan said.

The president of NH Foods, Yoshihide Hata, visited Liverpool earlier this week. As well as taking a tour of the Melwood training ground and visiting Anfield, he joined the club’s Red Neighbours team on a visit to the North Liverpool Foodbank.