Liverpool FC

Football
General Insurance

French insurance firm AXA has signed a new partnership with Liverpool FC, focused on the brand's Asian market. Under the multi-year deal, AXA will become the club’s Official Global Insurance Partner.
Football
Travel & Tourism

Premier League club Liverpool has signed a new partnership with Swiss ski resort Verbier. Under the four-year deal, Verbier will become the club's first ever Official Destination Partner in Europe
Financial Services

Liverpool FC has embraced the brave new world of block-chain based currency trading, after signing a new partnership with UK fintech brand TigerWit.
Football
Clothing & Accs.

Liverpool FC has signed its first ever Official Denim Partnership with US designer Levi’s.
Football
Banking

Asia-facing banking group Standard Chartered has agreed to a 42.8-per-cent price increase in its renewed deal for the main shirt rights to English Premier League club Liverpool.
Football
Financial Services

English Premier League football club Liverpool has named financial services company Western Union as a principal partner and its first-ever sleeve sponsor.

Football
Payment Services & Credit Cards

Credit card company MBNA has extended its long-term partnership with English Premier League football club Liverpool.
Football
Telecoms

Smartphone manufacturer Alcatel has entered into a partnership with English Premier League football club Liverpool.

Football
Financial Services

English Premier League football club Liverpool has signed a two-year extension to its partnership with online foreign exchange company InstaForex.

Football
Video Games

English Premier League football club Liverpool has entered into a global partnership with Japanese digital entertainment company Konami.

Football
Beer

English Premier League football club Liverpool has extended a sponsorship deal with the Carlsberg brewery.

Football
Soft Drinks

English Premier League football club Liverpool has entered into a partnership with Thai coconut water brand Chaokoh.

Football
Video Games

US daily fantasy sports operator DraftKings has entered into partnerships with English Premier League football clubs Arsenal, Liverpool and Watford ahead of its impending launch in the UK.

Football
Telecoms

Online communications platform Skype has entered into a global partnership with English Premier League football club Liverpool.

Football
Financial Services

English Premier League football club Liverpool has signed a deal with binary options trading platform Banc De Binary.

Football
Betting

Betting company Marathonbet has been unveiled as a new regional partner of English Premier League football club Liverpool.

Football
Banking

London Stock Exchange-listed Standard Chartered Bank this month signed a three-year extension, from 2016-17 to 2018-19, to its main sponsor agreement with English Premier League club Liverpool. The deal was signed with more than one year still to run on the previous two year extension, from 2014-15 to 2015-16.