Liverpool FC

English Premier League club Liverpool has agreed a three-year extension to its sponsorship deal with skincare brand Nivea Men

Liverpool is to play a friendly against fellow Premier League outfit Crystal Palace at the National Stadium in Singapore as part of its forthcoming pre-season tour of Southeast Asia

English Premier League football club Liverpool has signed up Wasabi Technologies to its sponsorship portfolio

English Premier League club Aston Villa has added payment provider Jeton Wallet to its sponsorship portfolio

English football club Liverpool has signed design and marketing specialist Vista as a sponsor

To celebrate Liverpool winning the Premier League in 2019-20, beer partner Carlsberg launched a limited-edition commemorative ‘Champions Beer’ promoted through global and local campaigns in more than 30 markets.

The fallout from the collapse of the European Super League concept continues with luxury watchmaker Tribus choosing to end its sponsorship of Premier League club Liverpool

To celebrate what would have been Bob Paisley’s 100th birthday year, Standard Chartered updated its Stand Red campaign for 2019-20 by using modern tech to connect fans with the legendary manager.

After the Covid-19 pandemic scuppered a deal agreed in principle earlier this year, Liverpool entered the 2020-21 Premier League without a sleeve sponsor but interest from Expedia has helped deliver the…

English Premier League side Liverpool has expanded its sponsorship agreement with insurance firm AXA ahead of the opening of its new training ground

To mark Liverpool’s 2019-20 Premier League title, partner Levi’s rolled out a clothing collaboration with street artist Akse.

English Premier League club (EPL) Liverpool has added luxury watch brand Tribus to its sponsorship portfolio. The long term deal will run from the start of the 2020-21 EPL season

Premier League football club Liverpool has signed an expanded sponsorship with Petro-Canada Lubricants to include the organisation's parent company HollyFrontier

English Premier League champions Liverpool have signed a sponsorship contract with the Mauritius Tourism Promotion Authority and Economic Development Board Mauritius in the category of tourism and economic…

Football's Ballon d'Or award for the world's best player, run by French magazine France Football, will not take place this year due to Covid-19

Launched on 29 June to celebrate Liverpool's first Premier League title in 30 years, in Malaysia the club’s long-time beer sponsor Carlsberg marked the victory with a ‘Virtual Champions Keg’, redeemable via smartphone.

English Premier League side Liverpool has signed up meat-free alternative brand Quorn as a new sponsor