Liverpool FC
Latty: Liverpool to develop retail operation alongside new sponsor UPS
Liverpool FC commercial director Ben Latty describes how the club will work with new sponsor, global shipping and logistics specialist UPS, to enhance its retail and e-commerce operations.
Google Pixel continues football expansion with Arsenal and Liverpool sponsorships
Six weeks after announcing its English Football Association (FA) sponsorship, Google Pixel has unveiled new agreements with Arsenal and Liverpool as the brand continues to expand its football portfolio
Liverpool secures extension with sleeve sponsor Expedia
Premier League club Liverpool has renewed its sleeve sponsorship deal with Expedia Group, SportBusiness understands
Liverpool’s Expedia sleeve renewal delivers large uplift but still falls short of club asking price
Liverpool Football Club’s sleeve sponsorship renewal with Expedia is worth significantly more than the travel provider’s previous agreement but still fell short of the club’s expectations. Matthew Williams reports.
Your Trading Teammate – ThinkMarkets & Liverpool FC
In early 2022, agency Pitch created a campaign for online broker ThinkMarkets leveraging its status as the global trading partner of Liverpool FC with a campaign inspired by a famous scene from the movie ‘The Big Short’
Celebrating Small Business in Liverpool – VistaPrint & Liverpool FC
VistaPrint, a Dutch e-commerce company providing small businesses with design and print services for custom physical and digital marketing products, has a multi-year agreement with Liverpool Football Club (LFC) as the official small business design and marketing partner.
Coca-Cola lands long-term deals with Liverpool, Tottenham Hotspur
Global drinks brand Coca-Cola has announced new long-term sponsorship deals with Premier League clubs Liverpool and Tottenham Hotspur
Liverpool expands Sorare agreement to global level
Liverpool has extended and expanded its association with non-fungible token (NFT) based fantasy sports platform Sorare
Liverpool applies extension to Nivea Men sponsorship
English Premier League club Liverpool has agreed a three-year extension to its sponsorship deal with skincare brand Nivea Men
Standard Chartered extends with Liverpool in £50m-per-season deal
Liverpool has extended its main shirt sponsorship with Standard Chartered Bank for another four years, starting in the 2023-24 season
Extreme Networks signs with Liverpool in latest UK market move
English Premier League club Liverpool has become the latest sports organisation to sign an agreement with Extreme Networks
Interwetten signs regional deal with Liverpool covering Germany and Austria
German betting operator Interwetten has expanded its sponsorship portfolio in football by signing a long-term regional sponsorship with Liverpool
Liverpool to play friendly in Singapore as StarHub secures rights to exhibition matches
Liverpool is to play a friendly against fellow Premier League outfit Crystal Palace at the National Stadium in Singapore as part of its forthcoming pre-season tour of Southeast Asia
Market opens on Liverpool’s main shirt deal as crypto firms circle
Brands from multiple sectors, including cryptocurrency-based companies, and agency representatives have contacted Liverpool about the club's main shirt position currently held by international banking…
Liverpool confirms Wasabi Technologies deal as brand grows global awareness
English Premier League football club Liverpool has signed up Wasabi Technologies to its sponsorship portfolio
Aston Villa signs Jeton Wallet for rest of season, Liverpool renews with EA Sports
English Premier League club Aston Villa has added payment provider Jeton Wallet to its sponsorship portfolio
Liverpool to support small business through Vista sponsorship
English football club Liverpool has signed design and marketing specialist Vista as a sponsor
Champions Beer – Carlsberg & Liverpool FC
To celebrate Liverpool winning the Premier League in 2019-20, beer partner Carlsberg launched a limited-edition commemorative ‘Champions Beer’ promoted through global and local campaigns in more than 30 markets.