Liverpool FC

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Premier League club Liverpool is turning success on the pitch into steady sponsorship sales growth, as new partners continue to invest in the club’s second-tier assets.

Italian coffee brand Lavazza has made its first entry into Premier League sponsorship, after striking new deals with two of the league’s biggest clubs.

Japanese tyre brand Falken Tire has tripled its investment in European football clubs since the 2015-16 season in an ongoing brand awareness campaign that now comprises between 20 and 30 per cent of its…

Asia-facing banking group Standard Chartered has agreed to a 42.8-per-cent price increase in its renewed deal for the main shirt rights to English Premier League club Liverpool.

London Stock Exchange-listed Standard Chartered Bank this month signed a three-year extension, from 2016-17 to 2018-19, to its main sponsor agreement with English Premier League club Liverpool. The deal was signed with more than one year still to run on the previous two year extension, from 2014-15 to 2015-16.

English Premier League football club Liverpool has agreed a partnership with locally-based tailor, Signature Bespoke

Japan-based NH Foods Group has signed as an Official Partner with Premier League club Liverpool to increase brand awareness, predominantly in south-east Asia

English Premier League club Liverpool has signed a new, multi-year partnership with global business communications provider Mitel

Premier League club Liverpool FC has signed a new global partnership with Panamanian cybersecurity firm NordVPN