Liverpool FC

To celebrate what would have been Bob Paisley’s 100th birthday year, Standard Chartered updated its Stand Red campaign for 2019-20 by using modern tech to connect fans with the legendary manager.

To mark Liverpool’s 2019-20 Premier League title, partner Levi’s rolled out a clothing collaboration with street artist Akse.

Launched on 29 June to celebrate Liverpool's first Premier League title in 30 years, in Malaysia the club’s long-time beer sponsor Carlsberg marked the victory with a ‘Virtual Champions Keg’, redeemable via smartphone.

Liverpool and shirt sponsor Standard Chartered teamed up on an initiative to help eliminate avoidable blindness, activated at Anfield through an audio ‘Kop Roar’ experience.

Standard Chartered used the ‘Stand Red’ campaign to reinforce its partnership with Liverpool during the club’s Champions League-winning season.

Premier League clubs Liverpool and Chelsea have suspended all advertising with Russian-owned betting operator 1XBet – a week after Tottenham Hotspur terminated its sponsorship with the brand.

Premier League club Tottenham Hotspur has ditched its betting partnership with Russian online betting brand 1XBet in a move that could be replicated by rivals Liverpool and Chelsea

English Premier League football club Liverpool has agreed a partnership with locally-based tailor, Signature Bespoke

Japan-based NH Foods Group has signed as an Official Partner with Premier League club Liverpool to increase brand awareness, predominantly in south-east Asia

Premier League club Liverpool is turning success on the pitch into steady sponsorship sales growth, as new partners continue to invest in the club’s second-tier assets.

English Premier League club Liverpool has signed a new, multi-year partnership with global business communications provider Mitel

Premier League club Liverpool FC has signed a new global partnership with Panamanian cybersecurity firm NordVPN

Italian coffee brand Lavazza has made its first entry into Premier League sponsorship, after striking new deals with two of the league’s biggest clubs.

Italian coffee brand Lavazza has made its first entry into Premier League sponsorship, after striking new deals with two of the league’s biggest clubs.

Japanese tyre brand Falken Tire has tripled its investment in European football clubs since the 2015-16 season in an ongoing brand awareness campaign that now comprises between 20 and 30 per cent of its…

French insurance firm AXA has signed a new partnership with Liverpool FC, focused on the brand's Asian market. Under the multi-year deal, AXA will become the club’s Official Global Insurance Partner.

Premier League club Liverpool has signed a new partnership with Swiss ski resort Verbier. Under the four-year deal, Verbier will become the club's first ever Official Destination Partner in Europe