Juventus
Juventus signs Chinese firm as global tyre partner
Italian Serie A football club Juventus has agreed a sponsorship deal with Chinese tyre manufacturer Linglong.
Juventus secures new coffee partner
Italian espresso producer Segafredo Zanetti has entered into a partnership with Juventus, which plays in the country’s Serie A top-tier club football competition.
Juventus lands energy drinks partner
Italian Serie A football club Juventus has entered into a partnership with energy drinks brand Beebad.
Juventus teams up with Betfair
Italian Serie A football club Juventus has signed a multi-year partnership with online betting company Betfair.
Ballr adds Juventus to football portfolio
Juventus wagers on new gaming partnership
Juventus signs Indonesian partnership
Juventus partners with International Bank of Azerbaijan
Italian Serie A football club Juventus has entered into a regional partnership with the International Bank of Azerbaijan.
Juventus feeds its sweet tooth with Balocco extension
Confectionery company Balocco has extended its partnership with Italian Serie A football club Juventus.
Juventus banks new sponsor
Italian banking group UBI Banca has entered into a partnership with the country’s Serie A football club Juventus.
Juventus realises potential with 30-per-cent uplift
Italian Serie A club Juventus’s renewal of its deal with Samsung this month is part of a sweep of deals set to push the club’s sponsorship revenues to over €70m ($61.4m) in the 2015-16 season, the highest of any Italian club and more than a 30-per-cent increase on the 2014-15 season.
Juventus extends Samsung deal
Korean electronics giant Samsung has signed a three-year extension to its partnership with Italian Serie A football club Juventus.
Juventus lights up commercial portfolio with Philips partnership
Dutch technology company Philips has agreed a two-year deal to become the official lighting partner of Italian Serie A football club Juventus.
Juventus look the part with grooming partner
Italian Serie A football club Juventus has entered into a partnership with grooming products manufacturer Rowenta for Men.
Juventus toasts regional beer partnership
Italian Serie A top-tier football club Juventus has entered into a partnership with Mexican brewery Cervezas Cuauhtémoc Moctezuma.
Hublot: Strategy driven by football and F1
Raising global brand awareness and technology showcasing is key to Swiss luxury watchmaker Hublot’s sponsorship strategy.
Juventus dresses to impress with Trussardi
Italian Serie A football club Juventus has agreed a two-year extension to its partnership with Italian fashion brand Trussardi.
Juventus nets Levissima deal
Italian Serie A champion Juventus has reached a deal with mineral water company Levissima to make its San Pellegrino brand the club’s official water supplier.