Juventus

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‘Terrains’, which debuted in June 2019, was a video-led TV and social campaign from Jeep, activating its Juventus sponsorship with the message that excellence must be achieved through hard work on the toughest territory.

Recent deals at Juventus and Bologna show how Italian clubs are looking to DRT to retain betting partnerships even now they are banned domestically.

Juventus is different. Doing things differently has become one of the touchstones of the Italian club’s projection of itself as a global brand.

Italian Serie A club Juventus’s renewal of its deal with Samsung this month is part of a sweep of deals set to push the club’s sponsorship revenues to over €70m ($61.4m) in the 2015-16 season, the highest of any Italian club and more than a 30-per-cent increase on the 2014-15 season.

Raising global brand awareness and technology showcasing is key to Swiss luxury watchmaker Hublot’s sponsorship strategy.

Juventus is close to renewing its shirt sponsorship with vehicle manufacturer Jeep in a deal that would increase the Serie A football club's revenue from €16m ($17.6

Italian Serie A football club Juventus has signed an exclusive three-year partnership with Japanese video game developer Konami

Italian Serie A football club Juventus has renewed its long-running partnership with confectionery company Balocco

Income from commercial operations has become the most important revenue source for the top European football clubs in eight leagues, according to a new report by KPMG’s Football Benchmark team.