Juventus

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Juventus is different. Doing things differently has become one of the touchstones of the Italian club’s projection of itself as a global brand.

Italian Serie A club Juventus’s renewal of its deal with Samsung this month is part of a sweep of deals set to push the club’s sponsorship revenues to over €70m ($61.4m) in the 2015-16 season, the highest of any Italian club and more than a 30-per-cent increase on the 2014-15 season.

Raising global brand awareness and technology showcasing is key to Swiss luxury watchmaker Hublot’s sponsorship strategy.

Italian Serie A football club Juventus has signed an exclusive three-year partnership with Japanese video game developer Konami

Italian Serie A football club Juventus has renewed its long-running partnership with confectionery company Balocco

Income from commercial operations has become the most important revenue source for the top European football clubs in eight leagues, according to a new report by KPMG’s Football Benchmark team.

Italian Serie A club Juventus has extended its Official Partner agreement with kit supplier adidas to June 30, 2027, according to a club statement.