Juventus
Content partnership drives TikTok’s Juventus Women deal
The popularity of the main Juventus FC account on TikTok prompted the short-form video platform to strike a standalone sponsorship deal with the club’s Serie A Femminile team, Juventus Women.
Juventus unveils crypto company as new sleeve sponsor
Serie A club Juventus has agreed a deal with cryptocurrency exchange zondacrypto to be the new shirt sleeve sponsor for its men's team
Juventus leverages popularity in Asia to extend Ganten deal
Federico Palomba, managing director of Juventus FC's APAC office, talks about the club's recent renewal with Chinese mineral water brand Ganten.
Bitget adds women’s team to Juventus sponsorship
Global cryptocurrency exchange Bitget has expanded its sponsorship deal with Juventus to take in the Italian Serie A club’s women’s team.
Coca-Cola extends with Juventus in multi-year deal
Coca-Cola has extended its sponsorship of Serie A club Juventus in deal that includes Juventus Women
Allianz extends Juventus sponsor deal to include training and warm-up kit
German insurance firm Allianz has extended its relationship with Italian Serie A club Juventus to include branding on the pre-match warm-up and training kit of the Turin club’s men’s first team in Eur…
Bitget extends as Juventus sleeve sponsor for another year
Singapore-based cryptocurrency trading platform Bitget has extended its sleeve sponsorship of Italian Serie A club Juventus for another season
EA Sports furthers Serie A presence with Juventus deal
Italian Serie A club Juventus has signed a new licensing agreement with video game developer EA Sports
Cygames renews with Juventus, as Konami returns to Inter
Japanese gaming brand Cygames has renewed its back-of-shirt sponsorship with Italian club Juventus from 2022-23 to 2023-24
Take Your Shot – Bitget & Juventus
In Mid-March 2022, Asian crypto exchange Bitget leveraged its new sleeve sponsorship with Serie A giants Juventus through a video-led digital campaign fronted by four members of the team aimed at boosting brand awareness and driving new customers into the sponsor’s sales funnel.
PSG sponsorship sales executive Zodmi joins Juventus
Alexandre Zodmi, senior global sponsorship sales manager at French Ligue 1 club Paris Saint-Germain, is moving to to Serie A side Juventus as head of sponsorship acquisition
Aurora Italia extends with Juventus in SportQuake-brokered deal
Malaysian jewellery brand Aurora Italia has extended its regional sponsorship in Southeast Asia of Italian Serie A club Juventus
Juventus signs up Bitget cryptocurrency exchange in IMG-brokered sleeve deal
Cryptocurrency derivatives exchange Bitget has become the first-ever shirt sleeve partner of Italian Serie A football club Juventus
Ariston expands China-facing Juventus deal to include Indonesia
Italian Serie A side Juventus has expanded its regional sponsorship deal with Italian heating systems brand Ariston to include Indonesia
Juventus adds Loro Piana as formal suit partner
Italian Serie A football club Juventus has agreed a deal for high-end fashion brand Loro Piana to become its official formal suit partner
Juventus lights up green energy credentials with Alperia sponsorship
Italian energy provider Alperia, has become the ‘Official Green Energy Partner’ of Italian Serie A club Juventus.
Skyworth extends sponsorship activity with Juventus deal
Italian Serie A football club Juventus has agreed a sponsorship deal with Chinese television set manufacturer Skyworth
Ariston makes Chinese market play with Juventus regional deal
Heating systems brand Ariston has signed a regional deal for the Chinese market with Italian Serie A club Juventus