Italian online gaming operator StarCasinò has entered into a partnership with Juventus, which plays in the country’s top-tier Serie A club football competition.
Terms of the deal were undisclosed, but it was confirmed that StarCasinò, which is owned by the Betsson Group, will serve as an official gaming partner of the club.
StarCasinò will also work with the club to run a series of initiatives, contests and promotions that will give fans the opportunity to win Juventus-themed ‘money-can’t-buy’ experiences.
The deal comes after Juventus earlier this month also secured a gambling-related partnership with Asia-facing online bookmaker Vwin.