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Juventus feeds its sweet tooth with Balocco extension

Confectionery company Balocco has extended its partnership with Italian Serie A football club Juventus.

The new three-year deal covers the 2016-17 to 2018-19 seasons and will see Balocco retain its position as a second-tier official partner of the club.

As an official partner, Balocco receives pitchside advertising exposure at Juventus Stadium on match days.

Alberto Balocco, president of the family-owned company, said: “Taking to the field with the Bianconeri means acknowledging that it is our joint responsibility to demonstrate the best of what our country has to offer. Getting even closer to Italian families, a position facilitated by our collaboration with Juventus, is a significant strategic goal and allows us to reach out to a market that is fundamental for us.”

Balocco first teamed up with the defending Serie A champion in 2010.