Triathlon events organisation Ironman has agreed a multi-year partnership with Pure Sports Nutrition for its Oceania series

Triathlon events operator Ironman has agreed new partnerships with sports apparel company ViewSport and bike saddles brand, Selle Italia

Italian sports helmet manufacturer Kask has agreed a three-year partnership with the Ironman triathlon series. The partnership will see Kask present at Ironman and Ironman 70

The Ironman triathlon series has entered into a partnership with Certified Piedmontese Beef

The Ironman triathlon series has signed a multi-year global partnership with the Italian technical apparel brand Santini

American e-commerce giant Amazon has taken its first plunge into sports title sponsorship as the new headline partner of the Ironman World Championship in Hawaii