AS Saint-Étienne has signed up Danish sportswear brand Hummel as its new kit supplier. The five-year deal, which will run until the end of the 2026-27 season, was brokered by the Sportfive agency.
Hummel’s pre-2018 Fifa World Cup kit launch with the Danish Football Association (DBU) put the players in shirts belonging to fans.
Danish sportswear company Hummel has expanded its presence in rugby league by agreeing a four-year deal to become the new kit partner of reigning Super League champion Wigan Warriors
The National Premier Soccer League (NPSL) has made Danish manufacturer Hummel the preferred apparel partner of the league, which has more than 90 teams across the United States