South Korean carmaker Hyundai is investing at least €16.4m ($18.6m) in four new partnerships across four of Europe’s top football leagues this season. In England, Hyundai is paying about £5m (€5.4m/$6m
South Korean tyre manufacturer Kumho Tires will use its Bundesliga team deals to support its goal of becoming a top-ten tyre company over the next two years.
German Bundesliga football club Hertha Berlin has expanded its partnership with health insurance company AOK Nordost
German Bundesliga football clubs RB Leipzig and Hertha Berlin have signed new betting partners. RB Leipzig has agreed a deal running until the end of the 2020-21 season with Unibet
German Bundesliga football club Hertha Berlin has agreed a partnership with digital security company Verimi
Online financial transactions platform EuropeFX has become a Premium Partner of Bundesliga club Hertha Berlin for one season