Heineken

Motorsport

For the behind-closed-doors 2020 British Grand Prix, F1 global beer partner Heineken promoted its 0.0% brand via an immersive activation for local health workers.
Football

For the summer 2020 resumption of MLS, Heineken trailed its 0.0 no-alcohol beer by offering US soccer fans a ‘Stadium in a Box’ giveaway on Twitter.
Football
Sponsorship & Marketing

Heineken bottles will not be placed in front of Muslim players during press conferences at the ongoing Uefa European Championship after Paul Pogba last week removed a drink from view following France’s m…
Football
Sponsorship & Marketing

Premier League football club West Ham United and the London Stadium, where it plays its home matches, have both signed an extension with Netherlands-based global beer company Heineken
US College Sports
Sponsorship & Marketing

Heineken-owned beer brand expands its presence in college football
NFL
Sponsorship & Marketing

Heineken USA has secured its first sponsorship deal with a National Football League team as the official import beer and hard seltzer partner of the Miami Dolphins and Hard Rock Stadium.
Tennis
Sponsorship & Marketing

Spanish tennis player Rafael Nadal has signed a three-year global endorsement deal with ‘lifestyle’ beer brands Amstel Ultra and Amstel 0.0 – the first beer sponsorship agreed by the player. T
Football
Sponsorship & Marketing

Flagship Mexican football division, the Liga MX, has signed up the Heineken-owned brand Tecate as its beer sponsor
Football
Sponsorship & Marketing

Major League Soccer's New York City FC and Dutch brewing company Heineken have extended their partnership in a multiyear deal.
Motorsport

Heineken, the official beer of F1, leveraged the 2019 Singapore Grand Prix through an augmented reality game that offered fans the change to win race and pre-race party tickets.
Motorsport

For the 2018 Formula One season, Heineken activated its rights through a four-city media/influencer PR programme linking host city underground culture to F1 lifestyles.
Football

Heineken’s 2017-18 Champions League activation used immersive and experiential content to inspire influencers, fans and media to engage with the drama of the competition.
Football

The Royal Netherlands Football Association (KNVB) has extended its long-running partnership with Dutch brewing company Heineken
Motorsport

Dutch brewing company Heineken has been announced as the title sponsor of Formula One’s returning Dutch Grand Prix.
Football

Major League Soccer expansion franchise FC Cincinnati has agreed corporate partnerships with dietary supplements retailer AdvoCare, Dutch brewing company Heineken and Mike’s Carwash, a local car wash b…
Rugby Union

Dutch beer brand Heineken has extended its partnership with the Brazilian Rugby Confederation until 2020
Motorsport

Dutch beer brand Heineken has inked a new global deal with Formula E as the championship’s exclusive beer partner.
Football

PROJECT DETAILS Sponsorship title: Uefa Champions League Trophy Tour presented by Heineken Duration of sponsorship: Uefa Champions League Exclusive Beer Sponsor since 2005 Entered by: Edelman