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Amstel deal with Nadal aligns with parent Heineken’s ‘lifestyle’ beer strategy

(Photo by Quality Sport Images/Getty Images)

Spanish tennis player Rafael Nadal has signed a three-year global endorsement deal with ‘lifestyle’ beer brands Amstel Ultra and Amstel 0.0 – the first beer sponsorship agreed by the player.

The new agreement between the world number three men’s player and Heineken-owned Amstel will see him become the face of the two beer brands with the creative set to focus on how Amstel’s lifestyle range fits with his balanced lifestyle.

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