German Football League (DFL)

Football

German Bundesliga club Bayern Munich has announced a pre-season tour of Japan as the league looks to continue its brand-building efforts in the market in partnership with local media rights-holder Sky…
Football

The total revenue of German professional football has increased for the first time since the outbreak of Covid-19, with the second-tier Bundesliga 2 setting a new benchmark for the 2021-22 season, but…
Football

US-based investment firm Sixth Street Partners is reportedly among the firms preparing a bid for a share of the Bundesliga broadcast and commercial rights business as the German Football League (DFL),…
Football

German Bundesliga club Borussia Dortmund (BVB) is to send a team of former players on a three-day tour of Vietnam as part of a promotional trip organised by the league’s media rights-holder in the country, N…
Football

Bayern Munich commercial executive Andreas Jung has called on the German Football League (DFL) to stage the German Super Cup abroad in order to increase the league’s international presence and commercial a…
Football

Peer Naubert has been named chief marketing officer at Bundesliga International, the international commercial rights sales arm of the German Football League (DFL)
Football

The German Football League (DFL) has announced that its total income from the awarding of licensing rights for stickers, trading cards and non-fungible tokens for the Bundesliga will reach in excess of…
Football

Virtual advertising firm Supponor has secured league-wide approval to supply its software-based virtual advertising solution to the German Football League (DFL)